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Do you feel like they care about educating, entertaining or understanding their customers? If your target market is on YouTube, you should be there – ready to answer their questions and educate them into remembering, buying and advocating for your product. These are the videos that will engage, educate and entertain.
Not only does this definition (or lack thereof) create way more work for you; it also does a disservice to your actual target market — by over-widening your scope, you fail to inform and educate your audience about how your product or service can improve their lives. age, gender, education, location, and profession). Let’s dive in.
Start to identify what Kady calls the ICP+, or Customers that need to be educated on your platform’s value and what differentiates these customers from the early adopters of your product. Where this doesn’t work is for the scrappy, small startup marketing budgets looking to establish a foothold in a niche area. #2
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Some valuable, yet still free/affordable resources you can offer include: Educational information, like e-books, guides, infographics, blog articles, webinars, tips, downloadable templates, etc. Or, maybe it offers something a little more niche (i.e. Coupons/exclusive discounts for first-time customers. Product/service samples.
We will delve into concepts like market segmentation and strategicplanning which can help elevate your business above the competition. Demographic Segmentation In demographic segmentation, we group customers according to variables such as age, gender, income level and educational attainment.
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