How Referral Selling Saved the Day When In-Person Was No Longer an Option
Sales Hacker
AUGUST 11, 2021
Building trust means understanding your buyer’s business, empathizing with their challenges, and educating them on where you can help. We found it in referral selling. Leads with a trusted referral were 82% more likely to SAL than ones that did not come through the referral network. That’s another story.
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