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How higher education is failing at SEO

Search Engine Land

As academic institutions continue to focus on providing quality education and research, their online visibility is often neglected. In the fall of 2022, Search Influence commissioned a study with the research team at UPCEA, the preeminent trade organization for professional, continuing and online (PCO) education. Here’s what we found.

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Ad spend for cryptocurrencies increases as advertisers educate consumers

Martech

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Educating a broader base. Two general strategies emerged this year to promote education.

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Customer education is a vital part of the customer experience

Martech

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses. ” Cornwell was reflecting on the role of customer education in the overall customer experience.

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6 SEO tactics for home service companies

Search Engine Land

As is the case with B2B keyword research and other niche-specific SEO activities, home services SEO has both: Nuances that are specific to the home services niche. This article tackles general SEO best practices and uniquely effective tactics for home service providers. Elements that apply universally across SEO and local SEO.

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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

Over the years, you’ve put a lot of money into your customer service centers. You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options. But here’s the thing: Cutting costs can’t come at the expense of customer service. Customer service and profitability go hand in hand.

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Maximize Website Performance for Professional Services

Heinz Marketing

While all interesting, I felt like these weren’t the key to understanding how our professional services company website was successful. Website metrics specific to our industry: Professional Services. Content Engagement: These firms rely heavily on thought leadership and educational content to showcase their expertise.

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5 Benefits of Educating Prospects With Free Content

Hubspot

If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?". Providing education on the topics related to and about the products and services you offer can help you boost leads and sales. Benefits of Educating Prospects with Free Content.

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