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Optimizely partners with Google Cloud

Martech

Digital experience platform (DXP) Optimizely announced today that it has entered into a multi-year strategic partnership with Google Cloud. Brands need to be positioned to respond and engage with the customer, in kind, providing help, education, relevant content and seamless delivery of products and services.

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How 7 Brands Are Using LinkedIn Live to Reach Their Audiences

Hubspot

They sat down with experts in business, tech, and communications to educate their audience. Additionally, Vimeo's series is a great example of educating your audience. Inbound marketing focuses on being helpful and providing educational content, and you can use LinkedIn Live to support those efforts in an interactive way.

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Who is Eran Zinman | Co-CEO of SaaS Leader Monday.com

SaaStr

He created a new category in work management by focusing on user experience, platform extensibility, and sustainable growth. For SaaS founders, monday.com’s playbook is required reading – especially if you’re going after established markets.

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Customer success teams can also bring in tech partners during onboarding to educate customers about the integrations and share relevant use cases. Sourcing partnerships within your network Partners are not necessarily other SaaS companies. They can also be part of your existing network: executives, VCs, and other employees.

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3 Reasons Storytelling Is Vital for Great Sales Numbers

Highspot

Storytelling is the oldest form of education. David Warren is the Vice President of Strategic Partnerships at Prezi, a presentation software tool with over 100 million users worldwide. Through the ages, it has ignited new ideas, inspired action, and connected us to each other. Author Bio. Connect with David on LinkedIn.

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How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran. “We Jagran runs and manages premium sites for news and current events, entertainment and education. A lack of transparency.

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Why Value-Added Customer Experience Is the Future for Energy and Utilities Companies

Salesforce

It’s time to use technology to educate customers about new equipment and offerings as they inquire about alternatives to electrify their homes and decarbonize transportation. This requires strategic partnerships, market-based testing, and metrics-focused analytics to ensure customer experience strategies are effective and inclusive.