Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses. ” Cornwell was reflecting on the role of customer education in the overall customer experience.

Education 124

Education Customers E-commerce CRM 124

Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

Strategize 116

Strategize Sales Pipeline Non-Profits 116

SaaStr

JANUARY 26, 2025

The Education Ecosystem Attentive University Platform certification program “Texts We Love” showcase Industry-standard guides (e.g., Weaponize Customer Success Align on specific metrics Build education systems Create community Drive organic growth 3. Black Friday playbook) 3.

Education 107

Education Legal Promote Growth 107

Martech

DECEMBER 20, 2024

Educational content builds trust, but if your audience is still learning, theyre not yet ready to buy. Position educational pieces as stepping stones to future conversations, not immediate conversions. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Top-of-funnel (TOFU): Build awareness.

Education 112

Education Manufacturing B2B Trust 112

Partners in Excellence

JANUARY 7, 2025

.” The CRO intervened, “I appreciate you trying to educate us about your product. What should we be looking at to improve our people’s ability to better engage our strategic accounts, expanding our footprint within those accounts, and becoming more of a strategic partner to those accounts.

Process 127

Process Strategize Clients Technology 127

Martech

JULY 1, 2024

Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. The post The failsafe approach to building strategic nurture paths appeared first on MarTech.

Strategize 108

Strategize A/B testing GTM Campaign 108

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. This includes conversational headings like The best software to protect businesses from ransomware attacks.

B2B 108

B2B Engineering Education Trust 108

Veloxy

JANUARY 7, 2025

Content Marketing & Educational Resources Your content marketing can help speed up the sales cycle by teaching them early. These technologies enable your sales reps to spend more time on strategic initiatives. Deliver strategic, actionable information enabling decision-makers.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

JULY 29, 2024

Better education, more strategic thinking and a focus on the customer will characterize those companies that can take the opportunity to adopt AI in a meaningful and measurable way in the months and years to come.

Technology 137

Technology Technology Education Follow-up 137

Search Engine Land

JUNE 15, 2023

As academic institutions continue to focus on providing quality education and research, their online visibility is often neglected. In the fall of 2022, Search Influence commissioned a study with the research team at UPCEA, the preeminent trade organization for professional, continuing and online (PCO) education. Here’s what we found.

Education 93

Education Commission Engineering User Experience 93

Highspot

MARCH 3, 2025

Providing training and education to ensure teams are equipped to succeed , while also generating excitement about how the sales team’s experience can transform. Key elements include: Defining clear goals tied to customer outcomes. Building internal value and ensuring senior leadership buy-in by demonstrating the potential impact.

Strategize 52

Strategize Customers Technology Technology 52

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. Launch from the inside out Unveiling either a refreshed or net-new brand requires awareness and ongoing education — internally and externally. The post Transform your B2B brand: 7 strategic insights appeared first on MarTech. However, the ROI can be enormous.

Strategize 112

Strategize B2B Legal Launch 112

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner. In order to do that, I need to market the value of my team internally. Sales Managers.

Strategize 106

Strategize Objectives and Key Results Campaign Promote 106

Search Engine Land

SEPTEMBER 11, 2024

This transforms the audit from a mere list of problems into a strategic roadmap for improvement. Educate the client A good consulting relationship goes beyond simply providing recommendations; it helps the client better understand the underlying principles of SEO. Educate clients. Business email address Sign me up! Processing.

High impact 106

High impact Objectives and Key Results Clients Education 106

Tibor Shanto

AUGUST 10, 2021

But most sales professionals don’t approach question in a strategic fashion, meaning going beyond the obvious. Deliver bite size pieces of content to incrementally educate your buyer using thoughtful persistence. Questions are the weapon of choice for consistently successful salespeople, so listen up the half that aren’t making quota.

Appointment 274

Appointment Quota Prospecting Education 274

Search Engine Land

AUGUST 8, 2024

The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. You must have ad creative that: Educates: This content should focus on your brand and foster education and awareness. Educational content. Product reviews.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Martech

AUGUST 14, 2024

Hold monthly workshops to share their expertise, educate colleagues and onboard new team members. These “power users” deeply understand the tool’s features and best practices. Have them: Create best practices and documentation for consistent, efficient tool use across teams. Whatever you do, don’t be a hyper-consumer.

Negotiate 110

Negotiate Objectives and Key Results Technology Technology 110

Salesforce

OCTOBER 29, 2024

For example, a CoE’s main goal would be to ensure that Salesforce aligns with their company’s strategic objectives, enhances productivity, and continuously evolves and innovates to meet the business’s changing needs. By educating employees, you can increase buy-in for new processes.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Martech

SEPTEMBER 6, 2024

These AI agents are set to revolutionize how we approach customer service , lead generation and even strategic planning. To stay ahead of the curve, commit to ongoing education and skill development. It is crucial to be transparent about AI usage and ensure fairness in our AI-powered campaigns.

Negotiate 124

Negotiate Campaign Strategic planning Start-ups 124

Martech

AUGUST 7, 2024

They need your insights and education. Before you use these tools headfirst, evaluate how well they align with your strategic objectives. The interests of data privacy, responsible use and careful selection of use cases are important and should be advocated.

B2B 120

B2B Objectives and Key Results Legal Territory 120

Martech

OCTOBER 25, 2024

Drip campaigns for strategic partners Send relevant content consistently to keep your partners in the loop and show them you value the relationship. Example : Start with an educational piece that addresses a pain point they’re likely facing. This keeps you top of mind without overwhelming them with random updates.

Appointment 115

Appointment Follow-up Contact Start-ups 115

Martech

MARCH 18, 2025

AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing. AI-driven, on-demand buyer education (without vendor control). AI will curate buyer-led communities where users educate themselves. What replaces it?

GTM 90

GTM B2B Education Consult 90

Hubspot

JANUARY 14, 2025

When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention. Instead, they should be recognized as strategic thinkers, relationship builders, and growth drivers.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Search Engine Land

SEPTEMBER 19, 2024

Video campaigns: Use informative or educational videos to build trust and give more insight into your product. For problem-aware audiences, focus on educating them about the problem and how your product can provide a solution. These users are still browsing but are starting to get serious.

Campaign 78

Campaign Education Lead generation Trust 78

Iannarino

MARCH 2, 2023

Imagine you are an executive responsible for improving some strategic outcome that causes a productivity pain point. Without educating your contacts about these key topics, you create uncertainty, which is the opposite of what your client is looking for. The last time the company made a significant change was almost 11 years ago.

B2B 284

B2B Contact Clients Entertainment 284

Search Engine Land

SEPTEMBER 17, 2024

Education : Inform your audience about your products, services or industry. Each platform has unique features and audience expectations, so pick the ones that best align with your strategic objectives. YouTube : Long-form and short-form content perfect for education. LinkedIn : Professional content for B2B audiences.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Veloxy

DECEMBER 9, 2024

Provide Salesforce Automation Training Boosting Salesforce user adoption requires ongoing education. It should be a strategic asset directly tied to your business objectives. Remove unnecessary fields and features. Focus on what your team actually needs to do their jobs effectively. Progress is progress, no matter how small.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Sales Hacker

NOVEMBER 22, 2024

This is due to the fact that enablement spans a vast spectrum — from content and training to strategic adoption of tools like AI. This requires a shift from “educating” prospects to disrupting preconceptions and creating value. Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept.

GTM 107

GTM Sales Represent Government 107

Martech

DECEMBER 16, 2024

involves a wide array of strategies designed to increase visibility in search, educate knowledge algorithms and feed LLMs. You must strategize for search, answer and assistive (SAA) engines: Search engines : AI-powered SERP features like Googles AI Overview and Bings Generative Search. To succeed, embrace and educate all the bots.

Engineering 110

Engineering Niche Technology Technology 110

SaaStr

FEBRUARY 7, 2025

Ron explains: “Wehire mostly technical backgrounds, but as our customers get larger and larger, you start to get global account managers, and they’re going to have much more business strategic account management experience. Hire early sales reps who are excellent at discovery and customer education.

Technical Sales 72

Technical Sales Inside sales Cross-sell Account management 72

Search Engine Land

AUGUST 5, 2024

Education is a large part of making SEO successful in a business. Keeping those two questions in mind means you should convey enough strategic insight upfront for your leadership while going into specifics for your implementers. This will help them to plan the rest of their work around your requirements.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Membrain

OCTOBER 27, 2024

Andy's fascinating career journey takes center stage, tracing his path from special education teacher to the helm of sales leadership. Join us as we present a remarkable conversation with Andy Miller , the visionary CEO of Big Swift Kick and the author behind "The Science of Hiring Quota Busta Sales Teams."

Strategize 71

Strategize Quota Education Sales 71

Hubspot

JANUARY 14, 2025

Just know that regardless of what real estate lane you choose to niche in, careful planning and strategic decision-making are non-negotiables. Youll have to educate yourself, then get licensed (expeditiously). Strategic Planning Lastly, strategic planning is the backbone of any successful real estate business.

Real Estate 64

Real Estate Non-Profits Strategic planning Education 64

Martech

MARCH 19, 2025

Implement education and self-improvement Deming emphasized lifelong learning. Organizations should invest in continuous education for employees. AI-powered tools assist with execution, but strategic thinking and continuous learning remain critical.

Assembly Line 70

Assembly Line Manufacturing Campaign Education 70

ConversionXL

NOVEMBER 10, 2020

Several reps even tried to start by educating me about the problem, despite the fact that I had already already bought in on solving the problem and using a SaaS tool as the solution. Instead of focusing on content for each phase of the traditional funnel, marketers need to create content at three depths: conceptual, strategic, and tactical.

Strategize 139

Strategize Teamwork Education Follow-up 139

Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection.

Strategize 134

Strategize Education Price Service 134

Sales Pop!

MAY 2, 2024

The company also used Instagram Stories for real-time product demonstrations and Q&A sessions about sustainability, which not only educated their audience but also directed traffic to their Amazon listings with swipe-up links. The post How Five Companies Boosted Their Amazon Sales in 2024 appeared first on SalesPOP!

E-commerce 130

E-commerce Niche Launch Education 130