Martech

OCTOBER 11, 2023

Twitter (now X) has lost much of its business audience and interest from B2B companies. Their posts offer high educational value and most often link to studies and research. It might be safer than X, but it’s having a difficult time building a B2B audience. Threads is still a question mark.

B2B 132

B2B X-functional Pharmaceutical B2C 132

Martech

AUGUST 9, 2023

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K LinkedIn: Jon Miller (17K followers) X (Twitter): @jonmiller (21.5K LinkedIn: Mark Ogne (7K followers) X (Twitter): @markogne (20.6K

X-functional 98

X-functional GTM B2B Technology 98

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. Do you have a forum to get support from X. IT/engineering.

X-functional 98

X-functional Angle Government Education 98

Sales Pop!

FEBRUARY 6, 2023

First, such vendors make claims for these platforms that could never be kept, such as “Get more qualified leads” and “increase sales by x%.” AI can only support the salesperson—and for this function, it is very valuable. In doing so, we created functionality far more efficient than Calendly, the app we had been employing.

CRM 130

CRM Engineering Manufacturing X-functional 130

Hubspot

OCTOBER 26, 2018

Source : Theme X. Theme X has an easy-to-use page builder, shortcodes that help you customize your site, and a responsive design. Theme X includes four “ stacks ” that allow you to choose from a variety of unique designs and layouts. The theme works best for business, education, and sports and health websites.

E-commerce 101

E-commerce X-functional UX Niche 101

Adaptive Business Services

JANUARY 27, 2021

Now then … They may not know how much your service will actually cost – Educate them! Most, if not all, buyers today will self-educate with Google. Is it functionality that floats their boat? Well, we could spend up to x dollars. First off, let’s get this out of the way. Everybody has a budget! Be careful!

X-functional 93

X-functional Electricity Education Finance 93

Search Engine Land

FEBRUARY 23, 2024

But mixed in with those are projects for decommissioning product X, launching product Y, and migrating sections from one website to another – a real Frankenstein dashboard. Dig deeper: How to use SEO education for stakeholder management Get the daily newsletter search marketers rely on. What is the expected ROI of the project?

X-functional 115

X-functional Territory Launch Follow-up 115

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. PPCChat , which started on Twitter (now known as X) in 2011 by Matt Umbro and is now run by Julie Bacchini , is one of the most active online chats on paid search. Follow the #ppcchat hashtag on X to read up-to-the-minute news from PPC professionals.

X-functional 96

X-functional Retail Engineering Follow-up 96

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. The journey covers three stages.

B2B 115

B2B GTM Objectives and Key Results Sell 115

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . Are there any education or training systems?). Is there any training or education around CX? cross-functional teams) or working practices (e.g., Create a company-wide education program. Marketing team.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

JULY 6, 2021

Their top of funnel ads and are aimed at educating providers: Using LinkedIn’s laser-focused targeting features (more on this later) this ad could land in front of target providers with aligned job titles and experience levels. High-priced products are table stakes in the medical device industry. Spotlight or dynamic ads. Message ads.

CTR 129

CTR X-functional Campaign Price 129

Search Engine Land

OCTOBER 2, 2023

Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. If a website is not fully crawlable, these tools and services might not function properly, making it difficult for individuals with impairments to utilize a website.

X-functional 128

X-functional Engineering Angle User Experience 128

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

ConversionXL

AUGUST 27, 2019

Educate yourself. They can now deliver a lot of the same functionality, and your main decision-making factor could be the pricing model. And its data-layer functionality is versatile. As a result, the team can compare app data to website data to analyze engagement with educational content. Stay focused. Consult experts.

GTM 124

GTM X-functional CRM Technology 124

SaaStr

JANUARY 24, 2022

Quickly, though, your attention turns to initial traction, your first critical hires, and building out those early business functions. It will help you answer three very critical questions: (1) “How much money do you need to get you to $X revenue?” (2) This will require cross-functional collaboration and ongoing communication.

Finance 132

Finance Contract X-functional Start-ups 132

Lead Fuze

AUGUST 12, 2021

Let me point out one important fact — We are all human beings, and our minds function in a similar way. To persuade is to inform and educate. Changing what they were told from “If you insulate your home, you will save X cents per day.” What triggers me will likely trigger you, and so forth. We all strive for honesty and value.

Sell 98

Sell X-functional Sales Follow-up 98

Sales Hacker

SEPTEMBER 28, 2021

In this episode of the Sales Hacker Podcast, we have Hakim Myers , Business Recruiter at Nextdoor , where he recruits for people, finance, and legal functions for startups. He recruits for people, finance, and legal functions, and he’s been in startup land since 2013. powered by Sounder. About Hakim Myers & Nextdoor [2:00].

Negotiate 108

Negotiate X-functional Legal Finance 108

ConversionXL

APRIL 25, 2016

If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 Note: Often, people cannot get this report to function properly. X might be why non-purchasers are not converting or there might be UX issues for users in French-Canadian areas) and make smarter promotion decisions (e.g.

X-functional 88

X-functional UX GTM Objectives and Key Results 88

Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Content selection : Focusing on aspects like inspiration, education, entertainment, persuasion, etc. Geolocation platforms (e.g., Ecommerce platforms (e.g.,

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

ConversionXL

JULY 15, 2020

While developers may measure success based on “working code,” a functioning campaign is not enough for marketing success. While software developers implement user stories to describe the desired functions of their products, marketers have found many and varied uses to “see through the eyes of their customers.”. User stories.

X-functional 87

X-functional Technique Strategize Campaign 87

Search Engine Land

MARCH 15, 2023

Est. revenue impact / risk Use the formula Traffic x CRO x AOV to estimate sales; the return on investment. Unless you have a dedicated engineering team, it's more likely the case that the SEO work will be assigned to a cross-functional team responsible for backend or front-end work. Attach a spreadsheet with the info.

Product 78

Product X-functional Objectives and Key Results Engineering 78

Sales Hacker

SEPTEMBER 29, 2020

So I think there was definitely the education of a new way of working, a new category of a product that they can add. And everyone’s working together, how to educate the market, right. He has his own dedicated implementation and vetting function sales ops. ” And they couldn’t get their head around it.

Contract 120

Contract X-functional Objectives and Key Results Legal 120

Hubspot

FEBRUARY 24, 2012

On a scale of 0-10, customers respond to the question "How likely is it that you would recommend [Company X] to a friend or colleague?" There are 5 components to consider when fostering and improving B2B customer loyalty: orientation, ongoing education, communication, community building, and pricing. Ongoing Education.

B2B 77

B2B Customers Education X-functional 77

Hubspot

APRIL 16, 2020

You can also begin to explore some of the business-specific functions available to you, like contact labels and short links. You'll also be able to use labels to organize sales functions, access messaging metrics (such as stats on when messages are sent, delivered, and read), and build a catalog of products from your business.

X-functional 101

X-functional Contact Campaign CRM 101

Hubspot

APRIL 17, 2020

It's also a great method for lead generation — by sharing accessible, educational content, you are converting possible leads early on in their buyer's journey. If your product makes the day-to-day functions of a developer easier, your story can include a narrative about how data collection was a pain … until your product came along, that is.

Angle 101

Angle X-functional Technique Campaign 101

ConversionXL

SEPTEMBER 5, 2019

There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE) plot(pcanalysis). How does your company organize training and ongoing education? Find their core values.

X-functional 115

X-functional Represent Follow-up User Experience 115

Sales Hacker

JULY 10, 2020

This stage is all about understanding the feature functionality your buyer is looking for and how closely your solution aligns with it. What is each function’s challenge with the current environment? Educate them, and have them present information back to you. Decision criteria. Identify pain. Do you know why now?

Legal 130

Legal X-functional Contract Presentation 130

Hubspot

JUNE 22, 2022

Sound customer relationships are the foundation of any viable, productive business — having direct sway over how your business functions and grows. It shouldn't be confined to "I give you X, and you give me Y — end of story." Be a consultative, educational resource. Types of Business Relationships. Customer Relationships.

Legal 91

Legal Relationship building Contact X-functional 91

Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 77

GTM X-functional Start-ups Campaign 77

Heinz Marketing

OCTOBER 25, 2021

What if it had X? That’s part of the role of marketing and the sort of the connection between products, the product world, product management, engineering, production, whatever, and the marketing function and how that sort of symbiotic relationship really should operate efficiently. What if it had Y? The objective is very simple.

Pipeline 122

Pipeline Sales Growth X-functional 122

Hubspot

FEBRUARY 21, 2020

Have the right tools in place to automate and measure KPIs throughout the sales process, and educate your salespeople on how to hit, monitor, and celebrate them. Most CRMs come equipped with dashboard functionality. He’ll say, ‘Tomorrow you're going to focus on X — that's it. Just worry about doing X tomorrow.’.

Quota 95

Quota X-functional Objectives and Key Results Drivers/motivators 95

SaaStr

AUGUST 27, 2024

The channels include: Search Social Educational partnerships Conferences Influencers Outbound sales Keep reading to learn how each channel can help you grow and the tactical steps to implement them for your company. #1 For Twitter/X , you have to convince the CEO to start posting. Separate cold-calling from the inbound function.

Growth 112

Growth Cold Call X-functional Follow-up 112

ConversionXL

MARCH 7, 2017

There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE). How does your company organize training and ongoing education? I wanted to see if plotting it would clear things up.

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

MAY 14, 2014

On-going battles for prime real estate, page layouts, copy and imagery persist and often burden cross-functional team performance and relations. Being able to translate the complexity of a heatmap is like reading an X-ray. If Ignorance Is The Problem, Education Is The Solution. <- Tweet This.

Conversion 124

Conversion Sell E-commerce Legal 124

Heinz Marketing

MAY 16, 2022

You may say, “I’m not a right fit for you because of X, Y, and Z,” but you still made an impression and made it clear who you are best for and that person knows other people that work for or lead companies or lead functions that could need you. . I’m a big believer in cross-functional alignment.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

ConversionXL

OCTOBER 21, 2019

No database administration; No limitations; Quick imports; Process terabytes in seconds; Data stored in EU or United States; Encryption; Access control; Two-step verification; Data-loss prevention; Integration with other Google tools; $300 in test credits; Huge community; Educational resources (courses, labs, etc.). Here’s how to get started.

SQL 84

SQL X-functional CRM Clients 84

Hubspot

OCTOBER 10, 2018

With projection-based AR, you could project a functioning keyboard on your desk. For example, a doctor can use this type of augmented reality to add a digital x-ray over part of a patient’s body during an operation. Augmented reality also has the potential to enhance education and learning.

Transportation 101

Transportation Drivers/motivators Healthcare Electrical Engineering 101