Electrical Engineering Engineering Up-sell 
Martech
JANUARY 10, 2024
We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I get some of those same feelings about being exposed, with everybody showing up at a public talk. A: Retrospectively.
Partners in Excellence
FEBRUARY 28, 2024
Introduction: Several weeks ago, I wrote, “ Sellers, Are You Really Interested In Selling? ” My good friend, Christian Mauer , challenged me, “Dave, why are you so interested in selling?” ” It was a great question and he caused me to reflect, I wrote, “ Why I Am Obsessed With Selling.
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Spiro Technologies
OCTOBER 12, 2023
I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. We have a good set of customers in those spaces, and very often engineers leave from one construction company to a different construction company. Adam Honig: Exactly!
Salesforce
OCTOBER 5, 2022
When plain, old telephone service transitioned to data transport, sophisticated switching and routing, and networking equipment, it drew data scientists and electrical engineers to network engineering and operations roles. They were also expected to upsell and cross-sell to these unhappy customers.
SalesLoft
JULY 9, 2019
According to Rob Falcone , Director of Sales Engineering at Guru, they all can teach a valuable lesson about demos. Listen to this episode for answers questions like: How should engineering and sales communicate with each other? Rob is the Director of Sales engineering at Guru. You will never view demos the same after this one!
Spiro Technologies
SEPTEMBER 11, 2023
On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. So maybe you could tell us a little bit about the journey where you woke up one day and you were like, yeah, polypropylene; that’s where it’s at.
Lead Fuze
OCTOBER 22, 2021
In a sales introduction, it’s best if your first sentence is about who makes up their target audience and what they need. We’ve built our search engine from scratch so that we know exactly what each company’s employees are called and where they work. Send follow-up emails. Confirming an appointment.
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