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NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content

Hubspot

That’s a principle applicable to for-profit businesses, too: When you avoid saturating Twitter with sales pitches, your audience is less likely to ignore them (or unfollow you). It’s no secret that B2B marketers can borrow techniques from their B2C peers. Plus, remember the love Pine Street Inn tweets for its volunteers? 5) TigerChef.

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PODCAST 145: Lessons Learned From Winning by Design with Jacco van der Kooij

Sales Hacker

He holds a BSc in electrical engineering and an executive MBA from the University of Leicester. So, it’s something to think about, because sometimes, you’re sitting there pitching a senior person about how much time their employees can save doing something, and that person doesn’t really care that much.