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We spoke about his circuitous path to marketing through electricalengineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I get some of those same feelings about being exposed, with everybody showing up at a public talk. A: Retrospectively.
Introduction: Several weeks ago, I wrote, “ Sellers, Are You Really Interested In Selling? ” My good friend, Christian Mauer , challenged me, “Dave, why are you so interested in selling?” ” It was a great question and he caused me to reflect, I wrote, “ Why I Am Obsessed With Selling.
Using surprising analogies, Rob demonstrates that even though you may have the best product in the world, without a successful and customer-specific demo, it can be difficult to get prospects on board. I know you and I are both recovering electricalengineers. I had no electricalengineers in my family whatsoever.
On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and sellingproducts, and having fun along the way. Mike Nager: Yes, I went to school for an engineering degree. As a result, I’m an electricalengineer by degree. Adam Honig: Exactly.
Cool, new products excite customers, and telecom innovations can also attract new talent. Analytics, AI, and automation make your employees more efficient and productive — and helps them improve the customer experience while reducing costs. They were also expected to upsell and cross-sell to these unhappy customers.
I talk with company leaders about how they’re modernizing the business of making, moving, and sellingproducts, and of course, having fun along the way. If we’ve got 10 construction companies and we want to add another 5, we can come up with a list of 25 to try to get to that 5. It opens up the door.
If you missed episode 143, check it out here: How to Drive Productivity through Operational Excellence with Jacco van der Kooij. Best practices for asynchronous selling [15:38]. I’m not here to sell you anything, but I am here to share good ideas. Sign up for the Beyond Quota SKO at BeyondQuota.SalesHacker.com.
Hewlett and Packard became friends in 1934 after they had both graduated from Stanford University with degrees in electricalengineering. In 1938, they rented a garage in Palo Alto and started working on their first product: an audio oscillator for testing sound equipment. The original garage entrepreneurs (garagepreneurs?),
For example, there are lead generation companies that provide accounting, corporate IT training, custom software development, electricalengineering, film services, privacy shield notice, technical support, etc. In most cases, the buyer persona is defined by a company prior to creating a product or service. Do Your Own Research.
Transcript Randy Reed: I think there’s definitely a trend for more and more manufacturing in the US, folks decoupling from China and becoming less reliant on overseas production. Our FlexSack business unit imports and distributes commercial packaging products throughout the United States. Adam Honig: Hello and welcome to Make It.
In a sales introduction, it’s best if your first sentence is about who makes up their target audience and what they need. If it doesn’t seem interesting enough, your recipient might delete the emails without ever opening them up to read their content and never give you a chance at making an impression on that individual!
I went to work at NASA, for a NASA subcontractor as an electricalengineer. It was when they were sending up the space shuttle, like every six months there was another mission going up. But the work itself, as an engineer, just didn’t work for me. I got really fired up about that. That was cool.
As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How does Ryan distinguish between the company story vs the product story?
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