Electrical Engineering Technology Up-sell 
Martech
JANUARY 10, 2024
We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I get some of those same feelings about being exposed, with everybody showing up at a public talk. A: Retrospectively.
Partners in Excellence
FEBRUARY 28, 2024
Introduction: Several weeks ago, I wrote, “ Sellers, Are You Really Interested In Selling? ” My good friend, Christian Mauer , challenged me, “Dave, why are you so interested in selling?” ” It was a great question and he caused me to reflect, I wrote, “ Why I Am Obsessed With Selling.
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Spiro Technologies
OCTOBER 12, 2023
Transcript Adam Honig: I’m going to introduce you and say that you’re the Director of Sales and Marketing of Marlin Technologies, is that still the right title to use? I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way.
Salesforce
OCTOBER 5, 2022
Prospects see the industry as antiquated — not sexy and forward thinking like Apple, Amazon, and other technology companies. But as innovations advanced, technology companies eclipsed telecoms. They were also expected to upsell and cross-sell to these unhappy customers. How can the industry raise the interest level?
Hubspot
MARCH 11, 2016
Hewlett and Packard became friends in 1934 after they had both graduated from Stanford University with degrees in electrical engineering. Deputy Secretary of Defense during the Vietnam War, Hewlett stepped up to take his place. The original garage entrepreneurs (garagepreneurs?), 4) Bill Gates & Paul Allen | Microsoft.
Lead Fuze
OCTOBER 22, 2021
In a sales introduction, it’s best if your first sentence is about who makes up their target audience and what they need. If it doesn’t seem interesting enough, your recipient might delete the emails without ever opening them up to read their content and never give you a chance at making an impression on that individual!
Sales Nexus
JUNE 1, 2022
I went to work at NASA, for a NASA subcontractor as an electrical engineer. It was when they were sending up the space shuttle, like every six months there was another mission going up. But the work itself, as an engineer, just didn’t work for me. I got really fired up about that. That was cool.
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