Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I get some of those same feelings about being exposed, with everybody showing up at a public talk. A: Retrospectively.

Electrical Engineering 101

Electrical Engineering Healthcare Electricity Technology 101

Partners in Excellence

FEBRUARY 28, 2024

Introduction: Several weeks ago, I wrote, “ Sellers, Are You Really Interested In Selling? ” My good friend, Christian Mauer , challenged me, “Dave, why are you so interested in selling?” ” It was a great question and he caused me to reflect, I wrote, “ Why I Am Obsessed With Selling.

Customers 123

Customers Contract Consult Up-sell 123

SalesLoft

JULY 9, 2019

I know you and I are both recovering electrical engineers. Sidebar on the electrical engineering because I don’t get to talk about that much. I had no electrical engineers in my family whatsoever. Will you share with us the first thing you ever remember selling? I pursued that relentlessly.

Electrical Engineering 45

Electrical Engineering Electricity Engineering Gaming 45

Salesforce

OCTOBER 5, 2022

When plain, old telephone service transitioned to data transport, sophisticated switching and routing, and networking equipment, it drew data scientists and electrical engineers to network engineering and operations roles. They were also expected to upsell and cross-sell to these unhappy customers.

Electrical Engineering 52

Electrical Engineering Transportation Electricity Networking 52

Spiro Technologies

OCTOBER 12, 2023

I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. If we’ve got 10 construction companies and we want to add another 5, we can come up with a list of 25 to try to get to that 5. It opens up the door.

Technology 59

Technology Technology Customers Manufacturing 59

Spiro Technologies

SEPTEMBER 11, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. So maybe you could tell us a little bit about the journey where you woke up one day and you were like, yeah, polypropylene; that’s where it’s at.

Manufacturing 52

Manufacturing Transportation Electrical Engineering Construction 52

Lead Fuze

OCTOBER 22, 2021

In a sales introduction, it’s best if your first sentence is about who makes up their target audience and what they need. If it doesn’t seem interesting enough, your recipient might delete the emails without ever opening them up to read their content and never give you a chance at making an impression on that individual!

Contact 52

Contact Electrical Engineering Appointment Clients 52