Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I get some of those same feelings about being exposed, with everybody showing up at a public talk. A: Retrospectively.

Electrical Engineering 116

Electrical Engineering Healthcare Electricity Technology 116

Partners in Excellence

FEBRUARY 28, 2024

Introduction: Several weeks ago, I wrote, “ Sellers, Are You Really Interested In Selling? ” My good friend, Christian Mauer , challenged me, “Dave, why are you so interested in selling?” ” It was a great question and he caused me to reflect, I wrote, “ Why I Am Obsessed With Selling.

Customers 139

Customers Contract Consult Electrical Engineering 139

SalesLoft

JULY 9, 2019

I know you and I are both recovering electrical engineers. Sidebar on the electrical engineering because I don’t get to talk about that much. I had no electrical engineers in my family whatsoever. Will you share with us the first thing you ever remember selling? I pursued that relentlessly.

Electrical Engineering 45

Electrical Engineering Electricity Engineering Gaming 45

Salesforce

OCTOBER 5, 2022

When plain, old telephone service transitioned to data transport, sophisticated switching and routing, and networking equipment, it drew data scientists and electrical engineers to network engineering and operations roles. They were also expected to upsell and cross-sell to these unhappy customers.

Electrical Engineering 52

Electrical Engineering Transportation Electricity Networking 52

Spiro Technologies

OCTOBER 12, 2023

I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. If we’ve got 10 construction companies and we want to add another 5, we can come up with a list of 25 to try to get to that 5. It opens up the door.

Technology 59

Technology Technology Customers Manufacturing 59

Hubspot

MARCH 11, 2016

Hewlett and Packard became friends in 1934 after they had both graduated from Stanford University with degrees in electrical engineering. Deputy Secretary of Defense during the Vietnam War, Hewlett stepped up to take his place. The original garage entrepreneurs (garagepreneurs?), 4) Bill Gates & Paul Allen | Microsoft.

Gambling 53

Gambling Electrical Engineering Launch Electricity 53

Sales Hacker

JANUARY 19, 2021

Best practices for asynchronous selling [15:38]. Guided selling with Revenue Grid allows you to guide reps step by step through every deal, reducing guesswork and increasing consistency, so your teams have the best odds with every opportunity in the pipeline. I’m not here to sell you anything, but I am here to share good ideas.

Cross-sell 71

Cross-sell Up-sell Objectives and Key Results Start-ups 71