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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. And then originally trained as an aerospace engineer. So really interesting kind of shift there.

GTM 102
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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. We already saw this with featured snippets, though SGE might appear for more queries based on observations since its unofficial launch. Things to avoid.

CTR 132
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How to build SEO into a new website from the ground up

Search Engine Land

Launching a new website is one of the more exciting projects for a company. After the big launch, everyone expects traffic to appear magically. The keyword research you do during the planning stage will impact what content shows up on the website at launch. Often, SEO is the team not allowed in the room.

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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

If you’re REI and you own content on mountaineering prep, you position yourself as an authority for related products—in consumer minds and search-engine algorithms. They launched their podcast, “ PLT: Behind Closed Doors ,” to try to stand out. Podcasts can reach your audience without demanding their full attention. Image source ).

Closing 131
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This day in search marketing history: February 25

Search Engine Land

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Losing Google? ” 240 chose “Don’t show a page at all.” from accessing YouTube.

Negotiate 119
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Big vendor risks: Friday’s daily brief

Martech

Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering that supports 1:1 personalization in the moment. But what about smaller vendors? Read more here. Qubit leverages deep learning for its new CommerceAI solution .

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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

For context, Mathrubootham shares that everyone in India gets an engineering degree and then figures out what to do with life. So, if he wanted to hire customer support, it could be a biomechanical engineer. As early as 2013-14, Freshworks closed Burger King, 3M, Schneider Electric, Pearson, and Sony, and they all came inbound.

Gambling 113