Spiro Technologies

OCTOBER 5, 2022

Adam Honig: Hello and welcome to Make It, Move It, Sell It. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products. Is it electric? Transcript. And of course, having fun along the way. I’m your host, Adam Honig, the CEO of sp.ai.

Manufacturing 59

Manufacturing Sell Construction Electricity 59

Martech

MAY 24, 2022

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Although there are some overlaps between AR and VR applications, these technologies serve different purposes.

Sports 136

Sports Construction Gaming Transportation 136

Spiro Technologies

JANUARY 23, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products, and of course, having fun along the way. In case you’re not familiar with MAC Products, they are a producer of products and services for the transmission, distribution, and control of electrical power.

Manufacturing 59

Manufacturing Product Electricity Start-ups 59

Spiro Technologies

JUNE 3, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products and of course, having fun along the way. Ray Dick: Automation, AI, and technological advancements can definitely change the conversation, but there’s always going to be a human in the loop somewhere.

Manufacturing 59

Manufacturing Electricity Education Territory 59

Salesforce

OCTOBER 5, 2022

Prospects see the industry as antiquated — not sexy and forward thinking like Apple, Amazon, and other technology companies. But as innovations advanced, technology companies eclipsed telecoms. They were also expected to upsell and cross-sell to these unhappy customers. How can the industry raise the interest level?

Electrical Engineering 52

Electrical Engineering Transportation Electricity Retail 52

Salesforce

SEPTEMBER 19, 2023

Get AI-driven insights that help you boost revenue Sell smarter with a revenue intelligence platform built into Sales Cloud. Revenue intelligence is a data-driven way to sell. Innovators dream of building technology that’s indistinguishable from magic. Product mix: What are you selling — and to whom, and when?

Pipeline 59

Pipeline Cross-sell Finance Electricity 59

Hubspot

MAY 6, 2024

Technology companies possess a special magic. While it sounds negative, you're happily using disruptive technology right now. Image Source New Technology Behind almost every unicorn startup is research, innovation, and new technology. Rivian , an electric vehicle manufacturer. has the largest unicorn herd.

Manufacturing 53

Manufacturing Pharmaceutical Technology Technology 53

Hubspot

NOVEMBER 29, 2021

You could also implement a prestige pricing strategy — a method where you sell your product or service at a higher price point to create the impression of higher quality. Electrical Equipment: 7.63%. Engineering/Construction: 0.75%. Healthcare Information and Technology: 10.61%. Construction Supplies : 5.86%.

Profit margin 77

Profit margin Real Estate Non-Profits Transportation 77

Score More Sales

APRIL 27, 2012

Example: A marketing executive prospect works for an electric utility. A client has a patented technology that helps electric utilities increase revenues in a revenue-flat period when some utilities ratings are actually being downgraded.

Prospecting 85

Prospecting Electricity Cold Call Sales 85

Score More Sales

APRIL 27, 2012

Example: A marketing executive prospect works for an electric utility. A client has a patented technology that helps electric utilities increase revenues in a revenue-flat period when some utilities ratings are actually being downgraded.

Prospecting 85

Prospecting Electricity Cold Call Sales 85

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. Not critical engine components. Adam Honig: Gotcha.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. Not critical engine components. Adam Honig: Gotcha.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Sales Nexus

JUNE 1, 2022

Get to know SalesNexus founder and CEO Craig Klein as he shares his journey in the sales and marketing world with Alex Guz on the Revenue Engine Podcast. Once I got out of college and got into the working world, I graduated as an engineer. I went to work at NASA, for a NASA subcontractor as an electrical engineer.

Sales 52

Sales CRM Start-ups Lead generation 52

Lead Fuze

OCTOBER 22, 2021

We’ve built our search engine from scratch so that we know exactly what each company’s employees are called and where they work. Make sure the people you’re sending your email to want what you’re selling! How to sell yourself in an email. No more wasting time sending emails into the void!

Contact 52

Contact Electrical Engineering Appointment Clients 52

SBI

JUNE 23, 2015

Most principles used in B2B selling today have been in place since the late nineteenth century and coincide with the rise of large mass manufacturing firms. National Cash Register, Westinghouse Electric and others created large, organized sales forces and with them, standardized sales and sales management techniques.

Non-Profits 55

Non-Profits CRM Electricity Sales 55

Hubspot

JANUARY 14, 2015

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. The bag of stuff that I had to sell kept getting bigger. "By 10) Brian Kardon , CMO at Lattice Engines.

Healthcare 73

Healthcare Hospitality Finance Consult 73

SaaStr

JULY 8, 2020

and before that spent 10 years as the Founder and CEO @ Raw Engineering, building a leading digital transformation consultancy. And before that, spent 10 years as the founder and CEO at Raw Engineering, building a leading digital transformation consultancy. For starters, I’m not an engineer and I’m a female.

Non-Profits 84

Non-Profits Teamwork Start-ups Engineering 84

Hubspot

MARCH 11, 2016

Combine a sales-minded dreamer with a genius engineer, or combine a punk rocker with a hip-hop pioneer, and -- as you're about to discover -- the sum can often be greater than its parts. Hewlett and Packard became friends in 1934 after they had both graduated from Stanford University with degrees in electrical engineering.

Gambling 52

Gambling Electrical Engineering Launch Electricity 52

Search Engine Land

OCTOBER 11, 2023

Google is continuing to invest in cloud technology to find growth opportunities. From my observations in looking at informational queries especially, a reverse-engineering approach seems to work. Here is a direct example of the query “pros and cons of electric cars.” Google doubled down on SGE in their earning’s call.

CTR 140

CTR Electricity Real Estate Angle 140

Spiro Technologies

APRIL 24, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and having fun along the way. Mike Nager: Yes, I went to school for an engineering degree. As a result, I’m an electrical engineer by degree. Adam Honig: Exactly. So, it’s very fulfilling.

Manufacturing 59

Manufacturing Education Electrical Engineering Electricity 59

SaaStr

OCTOBER 21, 2022

The accelerating pace of new technology has defined the modern era. For example, it took forty-six years from the advent of electricity for one-fourth of the population to use it. Braze has built a business by selling to job titles that did not even exist when it first began. How will technology change around it?”.

Electricity 96

Electricity Growth Technology Technology 96

Salesforce

JANUARY 18, 2024

Not long ago, Schneider Electric created what it calls its “digital opportunity factory.” Read on to get a closer look at the characteristics of a qualified sales lead, how long it takes to turn a lead into a customer, how to use technology to your advantage, and more. What you’ll learn: What is a sales lead?

B2C 59

B2C Lead generation Cold Call CRM 59

SaaStr

OCTOBER 21, 2022

The accelerating pace of new technology has defined the modern era. For example, it took forty-six years from the advent of electricity for one-fourth of the population to use it. Braze has built a business by selling to job titles that did not even exist when it first began. How will technology change around it?”.

Electricity 81

Electricity Growth Technology Technology 81

Hubspot

OCTOBER 10, 2018

In fact, the technology is already in use. But while this technology is familiar in some settings, it’s definitely not simple. AR technology was born at Harvard University in 1968. Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles."

Transportation 100

Transportation Drivers/motivators Healthcare Electrical Engineering 100

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. BMW sells cars all over the world, but in North America, it was known for a long time by its slogan: "The Ultimate Driving Machine." It includes a key benefit. Source: Amazon.

Electricity 101

Electricity Campaign Launch Gambling 101

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. BMW sells cars all over the world, but in North America, it was known for a long time by its slogan: "The Ultimate Driving Machine." It includes a key benefit. Source: Amazon.

Electricity 78

Electricity Campaign Launch Gambling 78

Salesforce

OCTOBER 5, 2021

One simple way to think about this is in terms of a recommendation engine: Your favorite streaming service learns your tastes and makes great suggestions for your next binge. Hinds ensures that OneUnited makes its values clear on social media by doing more than just giving the hard sell for financial products.

Service 52

Service Product Government Electricity 52

G2

NOVEMBER 20, 2023

Hubs G2 Vendor Resource Hub Technology Glossary Guides Best Free Software OOO Message Templates Request for Proposal (RFP) Template Content Creation Guide How to Make Reviews Actionable Subscribe and never miss a post. People in the car industry work in making, selling, designing, and engineering.

Manufacturing 52

Manufacturing E-commerce Transportation Electricity 52

SaaStr

OCTOBER 22, 2020

I studied electrical engineering. First, I’m trying to sell the candidate. If I think they’re a great candidate, I am in selling mode. Obviously you’re always selling, but you’re selling them on the opportunity, on the role, on the impact they can make.

Pipeline 69

Pipeline Cross-sell Launch Start-ups 69

Hubspot

MARCH 18, 2018

Yes, it shares some of the finest insights on technology, venture capital (VC), and emerging businesses, but it does so with fun images that ultimately relate back to the subject -- e.g., the above photo of Oprah that’s been adapted as a meme, since, well, that was the topic of the newsletter. And, that was the intent all along.

B2B 78

B2B B2C Electricity Engineering 78

Hubspot

JUNE 12, 2017

Yes, it shares some of the finest insights on technology, venture capital (VC), and emerging businesses, but it does so with fun images that ultimately relate back to the subject -- e.g., the above photo of Oprah that’s been adapted as a meme, since, well, that was the topic of the newsletter. And, that was the intent all along.

B2B 0

B2B B2C Angle Electricity 0

SaaStr

MARCH 27, 2020

Before entering the world of SaaS, May was a vice president at one of the world’s largest sovereign wealth funds, where she was the first employee on the technology investment team, building a portfolio now worth over $20B. Do you have a good handle of how your prospects lives have changed? It could be a permanent change.

Start-ups 83

Start-ups Closing Prospecting Customers 83

Hubspot

JUNE 26, 2012

We don't mean to brag, but our Pinterest conversion rate is a whopping 15% -- and we sell software! 2) Manufacturing & Engineering. General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry.

Hospitality 75

Hospitality Manufacturing Healthcare Networking 75

SaaStr

AUGUST 6, 2020

So, for the second year, it was mostly me doing all the engineering and product and most of sales out of Israel and he supporting me in the US. I think a big thing that early stage companies struggle with is the balance between selling enterprises on the vision, what they can do, what they will do, what a product roadmap looks like.

Price 94

Price Growth Product Start-ups 94

Hubspot

APRIL 22, 2013

3) General Electric. Instead, it shows off its products by sharing photos of other products it powers, such as huge engines and powerful machines. After all, how often do you get to see a jet engine up close? Again, this is a perfect example of using the technology at hand to increase the effectiveness of your visual content.

B2B 77

B2B Electricity Education B2C 77

Hubspot

MAY 10, 2012

You know, where you are "social" with people instead of pushing the hard sell? If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration! Like I mentioned, YouTube videos show up in organic search engine results. You know what a great solution for that problem is? Like this.

Networking 76

Networking B2B Lead generation Promote 76

SaaStr

MARCH 1, 2024

For those of you selling to Enterprise, they have experimental budgets that run out. For those selling to the prosumer base, they can be very churny. Engineers are more productive because Github’s Copilot writes 50% of code. If you’ve tried to sell to a law firm, you know it can be challenging to get through legal review.

E-commerce 98

E-commerce Legal Launch Electricity 98