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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. I have no idea what episode we are currently on, but it’s getting up there. So you are number one.

GTM 102
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Pipeliner Concepts—Product and Price Lists

Sales Pop!

For Pipeliner, this was conceptually the most significant barrier we had to overcome because a salesperson is not selling a process, but a product. To provide a real-world example, do you think General Electric (GE) only has a single sales process for their entire product line? Price Lists.

Pipeline 236
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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Best-selling author Bob Burg developed the “know, like, trust” model. Taken to the extreme, the strategy leads to massive round-up posts (e.g. If you’re REI and you own content on mountaineering prep, you position yourself as an authority for related products—in consumer minds and search-engine algorithms. in my notebook.

Closing 131
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Utility Customers Are Generating Their Own Power — Embrace the New Opportunities

Salesforce

As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. Then they can sell the excess energy they produce back to the utility. In the utility space, an “energy prosumer” is a customer who generates their own power.

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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results. SGE real estate will look different than the current SERP landscape While an SGE overview is similar to other SERP features, like a featured snippet, it takes up much more space.

CTR 132
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“What We Sell Is Different Than What We Install”

Partners in Excellence

I started my career selling mainframe computers for IBM in the very late 70′s. One of the most important things I learned from one of my mentors at the time was, “What We Sell Is Different Than What We Install.” Let me go back to my days of selling computers. We installed those boxes and software.

Sell 108
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Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I get some of those same feelings about being exposed, with everybody showing up at a public talk. A: Retrospectively.