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Virtual events: The ultimate marketers’ guide

Martech

Virtual event “networking.” Virtual events also typically feature networking opportunities for attendees and participating exhibitors/sponsors. Much more on networking is here. They eliminate barriers that limit in-person event attendance including travel/entertainment costs and scheduling conflicts.

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Email Open Rates By Industry: See How You Stack Up

Hubspot

Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Arts and Entertainment: 47%. What is the average email open rate for arts and entertainment companies? The overall average open rate across all industries is 32%. Email Open Rates by Industry.

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How 13 Brands Are Leveraging Snapchat Discover

Hubspot

More often than not, Snapchat Discover partners are publishing companies or entertainment organizations, This is because these types of brands are already creating content that first with Snapchat's visual-storytelling oriented platform. The Food Network. Examples of Snapchat Discover Stories Published by Brands.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

Autodesk creates 3D design, engineering, and entertainment software, and their biggest challenge is figuring out how to get people to use their trial more. When the network TNT launched in Belgium, they made a pretty big splash. General Electric: Experts. But General Electric is definitely an exception.

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The Ultimate Guide to Augmented Reality

Hubspot

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." AR is now so popular that multiple social networks, businesses, and retailers use the technology. Entertainment and Sports. AR technology was born at Harvard University in 1968. Cameras and Sensors.

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59 Female Marketing and Growth Experts You Should be Following

Hubspot

We hope this inspires you to recognize more women in your influencer posts, and expand your social networks beyond the expected sphere of male founders. Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. She’s also the Board Director for The Capital Network. Smucker Company.

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From Print to Digital: The History of Content Marketing

Lead Fuze

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. ” The advent of electric lighting later made nighttime reading feasible, further increasing demand for printed materials. Remember, you’re writing for humans first.