Electricity Entertainment Niche Territory 
Gong.io
JANUARY 27, 2022
Verticalization — easy access to niche markets. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. It would have taken a long time to capture regional businesses, and it would have been near-impossible to move out of their region, let alone out of the country.
Hubspot
JULY 23, 2019
Here's a clip from The Tonight Show where he talks about the app and tells fans to compete in his #tumbleweed challenge: Aside from being fun and entertaining, the app is "leaking into brand territory," according to Krystal Wu , HubSpot's Social Media Community Manager. playing in the background. playing in the background. Houseparty.
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