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Traveling Teddy Bears, Reckless Cats, and Lots of Butter: 10 of the Best Ads from November

Hubspot

In this clever ad for a brand of cat treats , agency adam&eveDDB created the perfect holiday wonderland -- complete with sparkling trees, a Christmas roast, and even an electric train set. This ad from the folks at Tennessee-based agency Humanaut combines two great things: deadpan humor and butter. 3) Organic Valley. 9) Alibaba.

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Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing

ConversionXL

But First, A Quick Brush Up On His Previous 6 Principles. Again, you can go brush up on the previous six principles if you aren’t familiar; there are many resources available on them (including the original book, of course). Even if you haven’t read the book, you’ve probably heard of his 6 persuasion principles. Image Source.

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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

It’s easy to get caught up in what to charge. For example, the electric company charges customers for the amount of energy they use each month. Some companies also measure billing in specific units, such as minutes for telecom or units of electricity. But how you charge for your products and services is just as important.

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