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3 Steps You Can Take for Sustainable IT

Salesforce

Data centers: Data centers need electricity to run and both electricity and water to stay cool. And let’s not forget AI algorithms: they can help with fraud detection, autonomous driving, and even cancer screening — but they also consume extra computing power, which means more servers, cooling, and electricity.

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Scooter-Sharing Is a Big Deal. There's Just One Problem: No One's Heard of It

Hubspot

And now, it's true of the modes of transportation we use to get around -- in some cities, anyway. When I was in San Francisco in April, it seemed that -- in nearly an instant -- everyone was talking about electric scooters and the new system of sharing them: scooter-sharing. That's what our research shows, anyway.)

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Selling Signs – Selling is a Team Sport

Adaptive Business Services

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. We had to use propane heat turbines under the truck to keep it from freezing up. We broke these marble signs during transport to the job site. Many more branches followed.

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Why we care about AR and VR: A guide for marketers

Martech

Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D. And all of this without the hassle of hiring a tour guide or looking everything up online. AR in tourism. In other words, AR and VR are game-changers.

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Unriddled: New Ads on Facebook (This Time in AR), YouTube's Fight Against Fake News, and More Tech News You Need

Hubspot

Following the spring launch of the Google News Initiative , YouTube (which is owned by Google) has announced new efforts to curb less authentic video content -- e.g., that concerning conspiracy theories -- and promote high-quality journalism. According to Recode , the company has been courting public companies to gauge interest -- and pay up.

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What Is the Fourth Industrial Revolution?

Salesforce

It’s all happening at an unprecedented, whirlwind pace (and it’s why Salesforce built Customer 360 to help companies keep up with changing customer expectations). In the second industrial revolution, electricity and other scientific advancements led to mass production. ” It’s not all good news, however. .”

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The Best Marketer in Silicon Valley Is Doing Everything You're Not Supposed to Do

Hubspot

In 2008, he took over an electric car company that was in danger of going out of business, and he’s turned it into one of the hottest companies in the world. He’s 41 years old, grew up in South Africa, and made a fortune as a co-founder of PayPal. People admire him for sticking up for his product. How He Does It.