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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

Founder and CEO Girish Mathrubootham shares five big bets that paid off as he scaled this multi-product company. He believes happiness is contagious and that there are no leaders in software who aren’t multi-product. Mathrubootham always wanted to build a multi-product company and booked 40 domains when starting Freshworks in 2010.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

Proctor & Gamble: Thank You, Mom. For a company whose products or services aren't directly related to sporting goods, P&G generated more coverage for this campaign than a lot of other companies like Nike whose products relate directly to the Olympics. So was it successful? million views. TNT: Push to Add Drama.

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Email Open Rates By Industry: See How You Stack Up

Hubspot

This category encompasses companies that self-identified their industry as: entertainment, fine art, gambling and casinos, media production, motion pictures and film, museums and institutions, newspapers, performing arts, photography, or sports. What is the average email open rate for autos and vehicles companies?

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The Day Your Refrigerator Asks You for a Donation

Hubspot

The food stays cold and I don’t waste electricity opening and closing the door. A product called TAGG attaches to your dog’s collar and you get an email or text when your pooch strays outside your yard. Think about it: The nonprofits that raise the most money (Product Red, St. “Close the fridge door!

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

In business, a slogan or tagline is "a catchphrase or small group of words that are combined in a special way to identify a product or company," according to Entrepreneur.com's small business encyclopedia. Both formats grab consumers' attention more readily than the name a company or product might. What Is a Slogan?

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Ben & Jerry, theSkimm & Apple: The Inspiring Stories of 10 Famous Co-Founders

Hubspot

1) William Procter & James Gamble (P&G). Talk about a co-founder relationship being personal: William Procter and James Gamble, co-founders of what would become one of the world's largest companies, were brothers-in-law. So in 1837, they took their father-in-law's advice and Procter & Gamble was born.

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

In business, a slogan or tagline is "a catchphrase or small group of words that are combined in a special way to identify a product or company," according to Entrepreneur.com's small business encyclopedia. Both formats grab consumers' attention more readily than the name a company or product might. What Is a Slogan?