Hubspot

FEBRUARY 15, 2017

Effie,” in this context, is short for “effectiveness,” especially within marketing. Like the program above, these awards go to marketers whose work has been particularly effective in “ contribut[ing] to a brand's success. ”. Gas and electricity might seem tricky to be creative about, on the surface. 12) Effie Awards.

Campaign 78

Campaign B2B B2C Promote 78

Sales Hacker

DECEMBER 8, 2020

Having founded his first company at age 15, Luke Rogers, now VP: sales at Instabase, is determined to turn the world of technology upside down in more ways than one, a passionate believer that experiences is the least important quality when building an elite go-to-market team. The world of tech sales must become a more diverse place.

Sales 117

Sales E-commerce Technology Technology 117

Sales Hacker

SEPTEMBER 26, 2023

He has a background in electrical engineering and volunteers as a member of national ski patrol. Dan is now a co-founder of Dibs Beauty , which is backed by LCatterton and is building more companies. He also invests through his family office, Reich Capital. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 126

GTM Electrical Engineering Gambling Electricity 126

Sales Hacker

SEPTEMBER 20, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. The energy was electric, and it was a testament to the excitement around what Operator is building.

GTM 76

GTM Launch Electricity Sales 76

SaaStr

SEPTEMBER 23, 2020

It all follows that same pattern of like, there’s just a scale number at which you just have to decompose things into slightly different systems, and that’s the product in the go to market side. Dave McJannet: I go back to the feedback loops. Harry Stebbings: There’s two elements I’d love to unpack.

Product 106

Product Start-ups Up-sell Presentation 106

A Sales Guy

AUGUST 16, 2016

By the time of Naked and Afraid I’d have a six person hut with heat and electricity in it. How do they go to market? I wouldn’t stop because I’d trying to fix something. It’s just how I am. I’m a fixer. The only way you can find a problem, a really good problem is to understand how.

Up-sell 64

Up-sell Start-ups Clients Sell 64

SaaStr

JULY 8, 2020

And when we were ready to take those to market and to actually put the fire behind them for go-to-market marketing, sales, all of that good stuff, that’s when we spun them out and started to look at raising funds. The Bay is such a magnet town and the Bay does have such electricity around tech.

Non-Profits 114

Non-Profits Teamwork Start-ups Engineering 114

SaaStr

OCTOBER 22, 2020

I studied electrical engineering. And I was always on the product side, product management, product marketing. But I think the ultimate test of that, you want to launch when you know you have repeatability in your go-to-market. I started in Silicon Valley a long time ago. Ryan Carlson: I think that can work.

Pipeline 85

Pipeline Cross-sell Launch Start-ups 85

Search Engine Land

OCTOBER 1, 2024

What publications should I use to test product positioning for a new go-to-market strategy? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. Should we consistently invest in PR or SEO instead of short-term campaigns?

Electricity 95

Electricity Growth Strategize Launch 95

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.

GTM 106

GTM Gambling B2B E-commerce 106

ConversionXL

JUNE 2, 2020

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. Often, they go for the obvious—stuff like “easy-to-use” email marketing. But if you go to market with this message, you’ll go nowhere. The differentiation has to come from places other than features.

A/B testing 162

A/B testing X-functional Price Gaming 162