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Urban digital transformation: Insights for marketers from global smart cities

Martech

NARA has partnered with IBM to help government agencies like the EPA and IRS and cultural institutions like the Barack Obama Presidential Library in Chicago establish standards for document digitization. This project aims to save $100 million in electricity costs in its first 10 years. Are you getting the most from your stack?

Territory 112
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3 Steps You Can Take for Sustainable IT

Salesforce

Data centers: Data centers need electricity to run and both electricity and water to stay cool. And let’s not forget AI algorithms: they can help with fraud detection, autonomous driving, and even cancer screening — but they also consume extra computing power, which means more servers, cooling, and electricity. In the U.S.,

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Big vendor risks: Friday’s daily brief

Martech

Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering that supports 1:1 personalization in the moment. There is no such relationship between Google and governing bodies. “A But what about smaller vendors? Read more here. Qubit leverages deep learning for its new CommerceAI solution .

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This day in search marketing history: January 30

Search Engine Land

What advertisers are saying about Discovery campaigns 2020: Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta. Facebook Will Launch Graph Search For Mobile “Pretty Soon” 2014: It had been over a year since Graph Search launched. Google Q4 2013 Earnings Report $16.86

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8 Real-Life Examples of Engaging Pinterest Contests

Hubspot

In fact, it wasn't until Pinterest launched business accounts recently that the social network even had a set of official rules or guidelines for running contests, and it's definitely one of the more flexible social networks in this respect. 2) General Electric. But when it comes to contests, Pinterest is a rule hater's dream network.

Launch 78
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An SEO guide to understanding E-E-A-T

Search Engine Land

It’s probably no coincidence that Google announced the addition of “experience” in its search quality raters guidelines shortly after ChatGPT’s launch. Google describes high E-E-A-T websites as news or government sites but also highly relevant videos, small business websites and blog posts.

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

Cities are cleaner and more efficient, you’re saving money on your electric bill, and you never run out of household essentials. In 2013, Disney launched one of the most impressive IoT use cases with their MyMagicPlus Program. How the Internet of Things (IoT) is Changing Business. For Customers.