Urban digital transformation: Insights for marketers from global smart cities
Martech
AUGUST 9, 2024
Once known for its music scene, Austin, Texas, has successfully rebranded itself as a tech hub. Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. This project aims to save $100 million in electricity costs in its first 10 years.
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