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Episode #068: In Sales People We Trust? with Doug Fletcher

Jeff Shore

As a salesperson, we know that likeability leads to trust (from Robert Cialdini) but respect can lead you to long term relationships which can increase your sales over time. Topics we’re going to cover on today’s podcast: [2:21] Thniking about trust. [6:29] 25:27] Respect and Trust. [31:25] How do you earn that respect?

Trust 110
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 102
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20 Solar Sales Tips to Win More Business in 2023

Veloxy

This growth means that there will be an increasing need for skilled solar salespeople who can help homeowners and businesses make the switch to solar energy. These references can help build trust and credibility, and can reassure customers that they are making the right decision by switching to solar energy. of all U.S.

Referrals 246
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Product-led growth: 3 important lessons from the front line

Martech

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. The “growth at all costs” mindset where capital was cheap is in the rear-view mirror. So, why PLG now? The SaaS sales and marketing landscape has shifted. Get MarTech!

Growth 104
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10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

ConversionXL

Applying a neuroscience-based method to WTP for green electricity”. Carsten Herbes and three co-authors tackled a narrow topic—consumer willingness to pay a premium for electricity from green sources—that has broader implications. Intuition, risk, and the formation of online trust”. Read the full study here. Study details.

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Why Refusing to Discuss Failure Erodes a Culture of Growth

Hubspot

One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. I talked to several growth leaders and also wrote down my own favorite ways of combating success theater, which I'll share now. In general, it's best we confront failure honestly, instead of hiding from it.

Growth 101
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Utility Customers Are Generating Their Own Power — Embrace the New Opportunities

Salesforce

As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. Utilities can use this change to build trusted relationships and collaborate with customers on decarbonization efforts.