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What's Sprite to Coca Cola? An Exploration of Brand Portfolios

Hubspot

It's much less expensive to sit back and let these brands continue to bring in cash than to launch any sort of new product to replace them. General Electric. Johnson and Johnson's brand portfolio covers a variety of markets that fit under the broader healthcare industry umbrella. Low-End Entry-Level Brand. Image Source: GE.

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How to optimize sales and marketing processes for efficient customer acquisition

Martech

You don’t buy an electric screwdriver to drive nails, do you? Outbound: Three BDRs send cold emails and communicate with prospects from the marketing and advertising industry, four — with leads from healthcare and pharmaceutical companies, two — with potential clients from financial institutions, etc.

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Why we care about AR and VR: A guide for marketers

Martech

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D.

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The Ultimate Guide to Augmented Reality

Hubspot

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." After launching that feature, StubHub saw engagement double in a year. Healthcare. Some of the most promising applications for AR are within the healthcare industry. Sounds intimidating, right?

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

1) Healthcare. Healthcare. General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. And what's incredibly important to people raising a family? 2) Manufacturing & Engineering.

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

IoT Healthcare. Outside of the home, IoT is beginning to revolutionize the healthcare and health monitoring industries. Cities are cleaner and more efficient, you’re saving money on your electric bill, and you never run out of household essentials. How the Internet of Things (IoT) is Changing Business. For Customers.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

million visits to the campaign site, as well as 27 million views of the launch video. The Effies actually sponsor numerous award program, based on geography and industry, like healthcare or media. Gas and electricity might seem tricky to be creative about, on the surface. For more categories, deadlines, and details, click here.