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Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I effectively showed up to an afterschool meeting because it was her. He’s also spoken at The MarTech Conference. A: Retrospectively.

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3 Ways Customer Service Is Like Home Design

Salesforce

As just one example, 67% of consumers would switch or supplement insurers after a bad experience, according to our “ Connected Healthcare Consumer ” report. Gemma gets remote assistance at home, meeting with the IKEA planner over two-way video. But it only takes one bad interaction to lose a customer. Nate Berkus, interior designer.

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Email Open Rates By Industry: See How You Stack Up

Hubspot

For every 100 emails, you get 10 booked meetings. Of those meetings, you typically close three deals. If you booked 15 meetings instead, you could close four or five additional deals. Healthcare: 33%. What is the average email open rate for healthcare companies? Maybe your current rate is 20%. Biotech: 37%.

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Prioritizing Safety in Field Service Can Boost Your Bottom Line, Too

Salesforce

Over the last few years, technology has had to evolve rapidly to meet the growing demands of our changing society. The agreement gives me peace of mind the generator will keep my home’s heat and electricity on during unexpected outages in the winter. It also provides the company with on-going business from me.

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How to optimize sales and marketing processes for efficient customer acquisition

Martech

You don’t buy an electric screwdriver to drive nails, do you? Outbound: Three BDRs send cold emails and communicate with prospects from the marketing and advertising industry, four — with leads from healthcare and pharmaceutical companies, two — with potential clients from financial institutions, etc.

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Why we care about AR and VR: A guide for marketers

Martech

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). AR apps like Fologram improve real-time collaboration between on-site project managers and construction experts by enabling virtual meetings. Modern VR, however, is still in its infancy.

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28 Creative Pinboard Ideas From Real Brands on Pinterest

Hubspot

For example, Grand Image, a source of fine art for the corporate, hospitality, and healthcare design markets, uses its "Color Inspirations" board to inspire its followers with colorful examples, and Drake University uses its "Study Inspiration" board to motivate its student audience. 2) Philanthropy Board. 8) Contest Board. 9) Employee Board.