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What's Sprite to Coca Cola? An Exploration of Brand Portfolios

Hubspot

The company has released multiple brands — including Miller Lite, Coors Light, and Keystone Light — that all occupy a similar niche. General Electric. Johnson and Johnson's brand portfolio covers a variety of markets that fit under the broader healthcare industry umbrella. Image Source: GE. Johnson and Johnson.

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How to optimize sales and marketing processes for efficient customer acquisition

Martech

You don’t buy an electric screwdriver to drive nails, do you? Outbound: Three BDRs send cold emails and communicate with prospects from the marketing and advertising industry, four — with leads from healthcare and pharmaceutical companies, two — with potential clients from financial institutions, etc.

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

1) Healthcare. Healthcare. General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. And what's incredibly important to people raising a family? 2) Manufacturing & Engineering.

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Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot

This backbone isn't surprising given that 3 of the top 10 unicorn categories are software (#1), pharmaceuticals and biotechnology (#7), and healthcare technology systems (#8). Rivian , an electric vehicle manufacturer. Learn more unicorn statistics in our State of Global Unicorn Startups Report.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

While it might seem like a niche award program, the Content Marketing Awards actually recognize work in 92 categories, ranging from “Most Innovative Content Distribution Strategy,” to “Best Infographic.”. The Effies actually sponsor numerous award program, based on geography and industry, like healthcare or media. Source: Campaign.