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The company has released multiple brands — including Miller Lite, Coors Light, and Keystone Light — that all occupy a similar niche. General Electric. Johnson and Johnson's brand portfolio covers a variety of markets that fit under the broader healthcare industry umbrella. Image Source: GE. Johnson and Johnson.
You don’t buy an electric screwdriver to drive nails, do you? Outbound: Three BDRs send cold emails and communicate with prospects from the marketing and advertising industry, four — with leads from healthcare and pharmaceutical companies, two — with potential clients from financial institutions, etc.
1) Healthcare. Healthcare. General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. And what's incredibly important to people raising a family? 2) Manufacturing & Engineering.
This backbone isn't surprising given that 3 of the top 10 unicorn categories are software (#1), pharmaceuticals and biotechnology (#7), and healthcare technology systems (#8). Rivian , an electric vehicle manufacturer. Learn more unicorn statistics in our State of Global Unicorn Startups Report.
While it might seem like a niche award program, the Content Marketing Awards actually recognize work in 92 categories, ranging from “Most Innovative Content Distribution Strategy,” to “Best Infographic.”. The Effies actually sponsor numerous award program, based on geography and industry, like healthcare or media. Source: Campaign.
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