Remove Electricity Remove Healthcare Remove Price
article thumbnail

What's Sprite to Coca Cola? An Exploration of Brand Portfolios

Hubspot

That flagship brand serves typical fast-food fare at bargain prices. A low-end entry-level brand is one that's added to a brand portfolio to be offered at a lower price than the other products or services that portfolio covers. General Electric. This trend has a presence in virtually every industry. Low-End Entry-Level Brand.

article thumbnail

How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Strategically raise prices. Increasing prices means boosting revenue on every sale you make — so if you can strategically and successfully raise prices without alienating too many customers, you can boost your profit margin automatically. Why would a potential customer be inclined to buy your product at a higher price point?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

First Job: Application Engineer at Philadelphia Electric Company. "My My first job out of college was as an application engineer for Philadelphia Electric Company, now known as PECO. First Job: HR Generalist at a Healthcare Company. "My How''s that for a bonus?". 9) Susan Zaney , VP Marketing at KnowledgeVision. Follow @szaney.

article thumbnail

PODCAST 68: How to Go to Market with an Enterprise Solution w/ Ed Calnan

Sales Hacker

Sam Jacobs: What was the structure by which you got General Electric to take a chance on you as a little known vendor? How did you get General Electric to make that decision and give you that vote of confidence? ” We ended up going into GE Capital and oil and gas, and healthcare, and a bunch of these other divisions.

article thumbnail

To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

They receive an inquiry for their prices. Before speaking about the price they want to find out more about the potential buyer. They lost several leads when an SDR refused to tell prospects the price and offered to set up an appointment instead. I need to go feed my electric sheep. Do you agree?”. “I Will that do? . “I

article thumbnail

PODCAST 145: Lessons Learned From Winning by Design with Jacco van der Kooij

Sales Hacker

He holds a BSc in electrical engineering and an executive MBA from the University of Leicester. But I historically have been taught to do enterprise selling, where our average sales price starts at the million-dollar satellite EarthLink stations. And then, you go to startup land, and then you do it all over again in startups.

article thumbnail

The Complete Guide for Selecting the Right B2B Lead Generation Company

Cience

For example, there are lead generation companies that provide accounting, corporate IT training, custom software development, electrical engineering, film services, privacy shield notice, technical support, etc. Too good to be true” pricing is a sign it’s based on a bad list. Some of the listed services might perplex you, as well.