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How to optimize sales and marketing processes for efficient customer acquisition

Martech

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). You don’t buy an electric screwdriver to drive nails, do you? Cutting down costs on marketing and advertising. In some cases, each of these tactics may work.

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Why we care about AR and VR: A guide for marketers

Martech

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D.

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What Is the Fourth Industrial Revolution?

Salesforce

In the second industrial revolution, electricity and other scientific advancements led to mass production. And more Innovative materials — including plastics, metal alloys, and biomaterials — promise to shake up sectors including manufacturing, renewable energy, construction, and healthcare.

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12 Examples of Brilliant B2B Logos (and What Made Them So Great)

Hubspot

Cisco''s in the tech sector, so the bars above its name in its logo could represent a variety of different things. As I’ve grown to learn more about the company, I’ve also realized that those lines represent a piece of who they are. Healthcare. 4) NextGen Healthcare. 6) Piramal. 11) Recast Energy.

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

IoT Healthcare. Outside of the home, IoT is beginning to revolutionize the healthcare and health monitoring industries. Cities are cleaner and more efficient, you’re saving money on your electric bill, and you never run out of household essentials. But what does this all mean for business owners?

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28 Creative Pinboard Ideas From Real Brands on Pinterest

Hubspot

But many marketers -- particularly those who represent B2B companies, are still left wondering, what in the heck should I be pinning? Peapod does this well with its "Where in the world is that Peapod Truck" pinboard , and General Electric makes machinery fascinating in its "From the Factory Floor" board. 2) Philanthropy Board.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

First Job: Application Engineer at Philadelphia Electric Company. "My My first job out of college was as an application engineer for Philadelphia Electric Company, now known as PECO. First Job: HR Generalist at a Healthcare Company. "My I was one of the 60 engineers hired out of college that year, and only six of us were women.