Electricity Healthcare Sales Support 
Martech
JANUARY 10, 2024
We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m a non-traditional marketer in that I actually started in electrical engineering. He’s also spoken at The MarTech Conference.
Martech
DECEMBER 1, 2023
Let’s explore tactics to make your customer acquisition efforts more efficient with improved sales and marketing processes. Boosting sales team productivity Focus on two things: people and processes. You don’t buy an electric screwdriver to drive nails, do you? 30% shorter sales cycle. Up to 40% higher revenue.
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