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How to optimize sales and marketing processes for efficient customer acquisition

Martech

But strategically, cost-effective acquisition isn’t about spending less or increasing the team. You don’t buy an electric screwdriver to drive nails, do you? There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs).

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Reduce operating expenses with strategic cuts and automation. Strategically raise prices. Increasing prices means boosting revenue on every sale you make — so if you can strategically and successfully raise prices without alienating too many customers, you can boost your profit margin automatically. Electrical Equipment: 7.63%.

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What Is the Fourth Industrial Revolution?

Salesforce

In the second industrial revolution, electricity and other scientific advancements led to mass production. And more Innovative materials — including plastics, metal alloys, and biomaterials — promise to shake up sectors including manufacturing, renewable energy, construction, and healthcare.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

First Job: Application Engineer at Philadelphia Electric Company. "My My first job out of college was as an application engineer for Philadelphia Electric Company, now known as PECO. First Job: HR Generalist at a Healthcare Company. "My How''s that for a bonus?". 9) Susan Zaney , VP Marketing at KnowledgeVision. Follow @szaney.

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

IoT Healthcare. Outside of the home, IoT is beginning to revolutionize the healthcare and health monitoring industries. Cities are cleaner and more efficient, you’re saving money on your electric bill, and you never run out of household essentials. How the Internet of Things (IoT) is Changing Business. For Customers.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

The Effies actually sponsor numerous award program, based on geography and industry, like healthcare or media. The firm took "a multi-pronged approach" to create thoughtful content -- online and off -- to "strategically align with cross-industry perspectives of CX leaders." Past Winner of Note: "OVO Smart PAYG+," by OVO Energy.

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Utilizing Predictive Analytics: Guide to Business Success

Lead Fuze

Predictive analytics uses historical data to make strategic decisions – just like using last year’s sales numbers to plan this year’s strategy. It’s used in various sectors including finance, entertainment, marketing, manufacturing, healthcare – and the list goes on.