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10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

ConversionXL

Applying a neuroscience-based method to WTP for green electricity”. Carsten Herbes and three co-authors tackled a narrow topic—consumer willingness to pay a premium for electricity from green sources—that has broader implications. This one states, “Your taxes help pay for schools, hospitals, and the police.”.

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I If you can make it for less, you can sell it for less. Given that the average hospital system uses 16 EMR providers , limiting interoperability protects an existing system and offers fertile ground for expansion.

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

We don't mean to brag, but our Pinterest conversion rate is a whopping 15% -- and we sell software! Remember Memorial Hermann, the hospital in Texas that completed the first live-tweeted open heart and brain surgeries? Another hospital rocking it on Pinterest is Ohio's Dayton Children's Hospital. How "boring," right?

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Once you identify those, seek out software that can take the manual legwork out of them and free up your employees' time. You could also implement a prestige pricing strategy — a method where you sell your product or service at a higher price point to create the impression of higher quality. Electrical Equipment: 7.63%.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Many of them were once sitting in a rickety folding chair on the lawn of their alma mater, wearing an itchy cap and gown, and wondering what on earth they were going to do when they grew up. I was a Sales Planner, which entailed trafficking and reporting on ad campaigns including banners, emails, and pop-ups (remember those?).

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

I’m guessing most of you have your hand up. Heck, the entire city of Barcelona is made up of IoT devices. But phones and computers only make up a small part of IoT. Quansett Nurseries , in Westport, Massachusetts, grows microgreens to sell to restaurants year round. That’s part of IoT. Google Home? IoT Devices.

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What is a Digital Nomad and How Do You Become One?

Hubspot

But what takes the place of a billowing summit isn’t a barren crater -- it’s an electric blue lake, surrounded by pine trees and the jagged remains of the volcano’s collapsed mouth, which crumbled during an eruption almost 8,000 years ago. So how do you set yourself up for success? Set yourself up for financial success.