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Walmart launches Roblox metaverse experiences

Martech

Electric Island DJ experience at Walmart Land on Roblox. For instance, on Electric Island, avatars can traverse an interactive piano walkway, engage in a dance challenge and play a cross-promotional trivia game hosted by Netflix. In October, Walmart Land will host a motion-capture concert on Electric Island, dubbed “Electric Fest.”

Launch 113
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Urban digital transformation: Insights for marketers from global smart cities

Martech

This project aims to save $100 million in electricity costs in its first 10 years. The lesson here: new launches — products, features, leadership changes or digital transformations — must be monitored and adjusted throughout the lifecycle of the campaign. Are you getting the most from your stack?

Territory 111
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Uncharted and Electric: Ramp’s Co-Founder and CTO on Why Adversity is Important at a Young Age, What Get’s Harder The 2nd Time Around

SaaStr

billion two years after launch. More on what Karim’s doing different the second time below and here: The post Uncharted and Electric: Ramp’s Co-Founder and CTO on Why Adversity is Important at a Young Age, What Get’s Harder The 2nd Time Around appeared first on SaaStr. Founded just in 2019, they were valued at $8.1

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Uncharted and Electric: ProfitWell’s Founders Share Their Non?Obvious Lessons in Bootstrapping And Why They Decided to Sell to Paddle for $200M

SaaStr

And the one piece of advice they would give their younger self prior to launching ProfitWell. The full discussion on bootstrapping and when to exit — and to whom — here: The post Uncharted and Electric: ProfitWell’s Founders Share Their Non?Obvious

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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

I think in not too long, we won’t say these are AI companies. Guy Yalif: And so I think that’s one, really focus on what new use cases, what degrees of freedom does it enable you to do? Scott Barker: [42:41] Your new integration probably not, yeah.

GTM 101
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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

They launched their podcast, “ PLT: Behind Closed Doors ,” to try to stand out. To considerable fanfare , Blue Apron launched a podcast with Gimlet Media, “Why We Eat What We Eat,” in 2017. After the product launch , the branded search volume for Joule (blue) quickly caught up to the same level of the ChefSteps brand.

Closing 131