Remove Electricity Remove Launch Remove Maine
article thumbnail

The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101
article thumbnail

Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

They launched their podcast, “ PLT: Behind Closed Doors ,” to try to stand out. To considerable fanfare , Blue Apron launched a podcast with Gimlet Media, “Why We Eat What We Eat,” in 2017. Throughout the funnel, education is the main aim of content marketing. Podcast listening has gone from rare to regular in a decade.

Closing 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to build SEO into a new website from the ground up

Search Engine Land

Launching a new website is one of the more exciting projects for a company. After the big launch, everyone expects traffic to appear magically. The keyword research you do during the planning stage will impact what content shows up on the website at launch. Often, SEO is the team not allowed in the room.

article thumbnail

How Can You Get More Value From AI? This Company Has Some Ideas

Salesforce

Breaking down silos Schneider Electric , a global energy management and industrial automation company, has formalized an AI program under a new Chief AI Officer and scaled it to every corner of the company. Let’s look at one model company you can learn from. Its vision, “data and AI first,” is already paying dividends.

article thumbnail

Small Business Content Marketing Tips for 2022

Sales Pop!

Don’t hide the main point somewhere near the middle of the article. On the other hand, posts like this one on realistic electric fireplaces by the US Fireplace Store should most definitely get to the point as soon as possible. Launching a podcast is not as difficult as you’d think , and you can have it set up quickly.

article thumbnail

10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." E ach "Raising an Olympian" video received close to 1 million views, and the main "Thank You, Mom" video received about 53 million views. In the summer of 2012, Samsung announced the launch of its newest phone, the GALAXY S III. Impressive!

article thumbnail

What's Sprite to Coca Cola? An Exploration of Brand Portfolios

Hubspot

The brands contained within your average brand portfolio tend to fall into four main roles: flanker brands, cash cow brands, low-end entry-level brands, and high-end prestige brands. It's much less expensive to sit back and let these brands continue to bring in cash than to launch any sort of new product to replace them.