ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

JUNE 26, 2019

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. Launch your product. Improve market share. The cool part?

Product 101

Product Electricity Launch Price 101

Martech

NOVEMBER 18, 2022

Electric vehicles. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Are your innovations launched on the correct scale? Are they placed within the correct markets? You want to define your target market better.

Assembly Line 123

Assembly Line Launch Real Estate Electricity 123

Hubspot

OCTOBER 6, 2020

The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover. For instance, alcoholic beverage company Molson Coors leverages a flanker brand strategy in its approach to the low-calorie beer market. General Electric.

Electricity 101

Electricity Healthcare Sports Territory 101

Search Engine Land

FEBRUARY 9, 2023

This was the third confirmed update to the algorithm, which launched Jan. Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. 19, 2012 and was updated Oct. 2010: Better in general.

E-commerce 75

E-commerce Electricity Pharmaceutical Engineering 75

Hubspot

SEPTEMBER 12, 2016

The short film focused on the launch of their product, the Doritos Locos Taco, but the company also took things a step further. General Electric used Periscope to launch a five-day live streaming campaign called #DRONEWEEK. How do you plan to use live streaming in your marketing? Share your ideas in the comments below.

Non-Profits 78

Non-Profits Electricity Campaign Construction 78

Salesforce

AUGUST 27, 2021

Now, online-only newcomers such as TrueCar and Carvana are gaining market share. When they recently launched the Taos model, they pre-sold 300 cars in seven minutes. Companies such as Lucid are leading the way in the electric space and are impacting how all manufacturers look at their product portfolio.

Electricity 52

Electricity Cross-sell Manufacturing Finance 52