ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

JUNE 26, 2019

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. Launch your product. Improve market share. The cool part?

Product 101

Product Electricity Launch Price 101

Hubspot

OCTOBER 6, 2020

The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover. For instance, alcoholic beverage company Molson Coors leverages a flanker brand strategy in its approach to the low-calorie beer market. General Electric.

Electricity 101

Electricity Healthcare Sports Territory 101

Salesforce

AUGUST 27, 2021

Now, online-only newcomers such as TrueCar and Carvana are gaining market share. When they recently launched the Taos model, they pre-sold 300 cars in seven minutes. Companies such as Lucid are leading the way in the electric space and are impacting how all manufacturers look at their product portfolio.

Electricity 52

Electricity Cross-sell Manufacturing Finance 52

Hubspot

MARCH 2, 2015

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." Both of these major battery brands chose qualities of actual batteries to base their marketing upon. New Year''s, the Super Bowl, a product launch, and so on).

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

APRIL 22, 2013

3) General Electric. 7) American Marketing Association. In a recent campaign to increase membership, the American Marketing Association (AMA) used outstanding visual content in a launch email and dedicated landing page. What other companies use awesome visuals in their marketing? Share your favorites with us below!

B2B 78

B2B Electricity Education B2C 78

Hubspot

SEPTEMBER 5, 2018

1994 : The first email spam campaign launches. 2005 : YouTube and Facebook (for college students only) launch. Consider Westinghouse Electric's "We Can Do It" ad …). In the late 1980s, Nike launched their “Just Do It” campaign. It launched in 1985 and ran until 2000 — lasting an impressive 25 years.

Promote 53

Promote Campaign Launch Gambling 53