Search Engine Land

JANUARY 29, 2023

What advertisers are saying about Discovery campaigns 2020: Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta. Now your Google text ads can show on YouTube search results, too 2019: Google began incorporating YouTube into its Search Partners network.

Real Estate 78

Real Estate Electricity CTR Launch 78

ConversionXL

JUNE 2, 2022

How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Schneider Electric (SE) had several ABM campaigns spread across multiple siloed channels. Results from SE’s ABM efforts.

Electricity 105

Electricity Pipeline Campaign Follow-up 105

Hubspot

OCTOBER 16, 2015

hours a day on social networking sites, it should come as no surprise that technology is beginning to change the way we behave. Netflix recently launched a promotion that actually encourages users to celebrate their "binges" with #bingebrag announcement cards. They're absorbed in their devices: smartphones, tablets, laptops, etc.

Technology 78

Technology Technology Electricity Hospitality 78

Hubspot

MAY 10, 2012

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. That's because it's a social network made specifically for professionals! Technically, all of these social networks will help you grow your reach. Social media! Like this.

Networking 77

Networking B2B Lead generation Promote 77

Hubspot

DECEMBER 17, 2012

On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." In the summer of 2012, Samsung announced the launch of its newest phone, the GALAXY S III. Around the same time, Apple was also planning the launch of its iPhone 5. Square: Cash Register Launch. Proctor & Gamble: Thank You, Mom. Bad timing, eh?

Campaign 78

Campaign Electricity Launch Gambling 78

Hubspot

DECEMBER 11, 2019

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. The Food Network. The Food Network's Snapchat Discover strategy is very similar to its Instagram Story strategy. However, marketing on Snapchat hasn't always been easy. What Is Snapchat Discover?

Entertainment 99

Entertainment Promote Networking Follow-up 99

ConversionXL

MARCH 11, 2020

Like most massive (read: faceless) B2B companies, General Electric sees Instagram as a way to build some goodwill toward the brand, so the company uses its IGTV channel to introduce its employees and take followers behind the scenes. In honor of its mobile app launch, Planable created a short, slick video: . Image source ).

B2B 113

B2B Education Promote Referrals 113

Hubspot

MARCH 27, 2018

We hope this inspires you to recognize more women in your influencer posts, and expand your social networks beyond the expected sphere of male founders. Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. She’s also the Board Director for The Capital Network. Smucker Company.

Growth 78

Growth Consult Electricity Networking 78

ConversionXL

NOVEMBER 10, 2013

You have a different, but specific mental image for social networks, e-commerce sites, and blogs – and if any of those particular websites are missing something from your mental image, you reject the site on conscious and subconscious levels. Online, prototypicality breaks down into smaller categories.

E-commerce 134

E-commerce Electricity Retail Price 134

Hubspot

DECEMBER 3, 2012

Each social network has its own contest-related rules to comply with, and let's just say many of them aren't exactly easy going. But when it comes to contests, Pinterest is a rule hater's dream network. 2) General Electric. Running contests in social media can get pretty sticky. Experiment with one yourself. 1) Country Living.

Launch 78

Launch Networking Promote Campaign 78

Hubspot

MARCH 11, 2016

Hewlett and Packard became friends in 1934 after they had both graduated from Stanford University with degrees in electrical engineering. To capitalize on this shift, Weisberg and Zakin quit their jobs, moved in together, and launched theSkimm from their couch. Julia had a great job working at FX Networks. It was a good year.

Gambling 52

Gambling Electrical Engineering Launch Electricity 52

Hubspot

JUNE 26, 2012

If you ask marketers outside of the ecommerce world , Pinterest still has a lot of work to do to prove itself as a viable social media network. Well being a part of a "boring" industry doesn't have to limit your participation on visual social networks. How "boring," right? 1) Healthcare. But that's simply not true!

Hospitality 76

Hospitality Manufacturing Healthcare Networking 76

Hubspot

OCTOBER 10, 2018

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." AR is now so popular that multiple social networks, businesses, and retailers use the technology. After launching that feature, StubHub saw engagement double in a year. Sounds intimidating, right?

Transportation 101

Transportation Drivers/motivators Healthcare Electrical Engineering 101

Hubspot

SEPTEMBER 5, 2018

1994 : The first email spam campaign launches. 2005 : YouTube and Facebook (for college students only) launch. 2013 : Sites like Pinterest and Instagram join the social network scene. Consider Westinghouse Electric's "We Can Do It" ad …). In the late 1980s, Nike launched their “Just Do It” campaign.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

FEBRUARY 15, 2017

million visits to the campaign site, as well as 27 million views of the launch video. Now open to all international applicants, the Drum Marketing Awards are sponsored in part by the Drum Network -- a community that works to support marketing agencies with networking opportunities and other resources. 6) Communicator Awards.

Campaign 74

Campaign B2B B2C Promote 74

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. So when we launched this app that was intending to help reduce the employment situation, we got massive amounts of press, mainstream press, mainstream TV, prime time radio, news, newspapers. That did two things for us.

Electricity 65

Electricity Education Start-ups Trust 65

Hubspot

APRIL 22, 2013

3) General Electric. This piece of content was perfectly optimized to appeal to the company’s buyer persona -- small business owners who don’t have much time on their hands to evaluate new social networks. Help Scout also uses vector images and icons -- not stock photos -- to draw readers in. 7) American Marketing Association.

B2B 78

B2B Electricity Education B2C 78

Hubspot

SEPTEMBER 27, 2018

Cities are cleaner and more efficient, you’re saving money on your electric bill, and you never run out of household essentials. In 2013, Disney launched one of the most impressive IoT use cases with their MyMagicPlus Program. How the Internet of Things (IoT) is Changing Business. For Customers.

Transportation 77

Transportation Manufacturing Hospitality Healthcare 77

Hubspot

APRIL 27, 2016

That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. 3) General Electric. smartphone users ages 13 to 24 use Snapchat.

Electricity 78

Electricity Drivers/motivators Follow-up Promote 78

Hubspot

JUNE 18, 2012

if you use general terms like, well, "tractor," you're going to get traffic from searchers looking for commercial electric tractors, private gas tractors, and commercial solar powered tractors. Search Network Only: Ads will only appear on Google’s search results and relevant sites that are part of the Search Network.

Campaign 78

Campaign CTR Networking Click Through Rate 78

Hubspot

JUNE 12, 2017

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. If you’ve ever seen a growth marketer on the heels of a successful optimization experiment, you know that her energy is electric. What It Does Well.

B2B 0

B2B B2C Angle Electricity 0

Hubspot

MARCH 18, 2018

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. If you’ve ever seen a growth marketer on the heels of a successful optimization experiment, you know that her energy is electric. What It Does Well.

B2B 78

B2B B2C Electricity Engineering 78

SaaStr

JULY 8, 2020

I built a parking app, Curb Karma, which we launched at TechCrunch Disrupt back in 2012. Neha Sampat: I learned a lot about wine, so I launched some products around wine education, and that series of ventures eventually led me to where I am today, running a world class software company for enterprise companies. I’m interested.

Non-Profits 82

Non-Profits Teamwork Start-ups Engineering 82

SaaStr

OCTOBER 16, 2020

I’m very excited for our show today, as we have a launch. And most recently shared channels, as we started to think of Slack as much a network as it is a product. And my pitch to you was, “The main productivity issue that you’re facing is actually the design of the electrical sockets in your building.”

Product 71

Product Start-ups Electricity Finance 71

Hubspot

SEPTEMBER 20, 2018

Two years later, Ethereum launched their new platform, allowing users to expand blockchain’s functionality beyond cryptocurrencies. Computers use their computing power to “mine” for the answer, which is vetted by the network of users. Both types of networks share the five characteristics listed here but have one major difference.

Contract 101

Contract Electricity Healthcare Networking 101

Martech

JULY 12, 2021

Huge advances in Natural Language Processing and Generation, combined with neural networks, big data and affordable computing power at scale are what have led us to this moment. Volkswagen has taken to visual discovery platform Pinterest to rev up curiosity about electric vehicles by allowing users to take its VW ID.4

Electricity 101

Electricity Promote Engineering Launch 101