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Watching B2B TV: Thursday’s Daily Brief

Martech

Yes, the pandemic boosted online shopping and brought more readers to news sites. But those banner ads at The New York Times and Wall Street Journal simply showed clouds against a blue-sky background. Last week, B2B ABM software company Demandbase launched a hub for their streaming video content, called DBTV. The reason?

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB). What's interesting about this campaign is that it was initially launched to combat the rapid increase in fast food and soft beverages: The CMPB wanted people to revert to milk as their drink of choice in order to sustain a healthier life.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

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The 21 Most Innovative & Creative Ads of the Past Year

Hubspot

Aptly set to The Last Goodbye by The Kills, the ad was produced by New York-based agency Droga5 and directed by Epoch's Martin de Thurah. This campaign from Burger King ended up bringing home the top prize in two categories after the original print ad launched an ongoing conversation in the media. Life is Electric.

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB). What's interesting about this campaign is that it was initially launched to combat the rapid increase in fast food and soft beverages: The CMPB wanted people to revert to milk as their drink of choice in order to sustain a healthier life.

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The Ultimate Guide to Augmented Reality

Hubspot

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." After launching that feature, StubHub saw engagement double in a year. AccuVein, a New York-based company, uses AR to help nurses find veins more easily when inserting IVs.

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59 Female Marketing and Growth Experts You Should be Following

Hubspot

Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. Luvvie wrote the New York Time's bestseller, I'm Judging You. Amanda is the founder of Happii , and a marketing consultant who specializes in product launch campaigns for new and emerging brands.

Growth 78