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Urban digital transformation: Insights for marketers from global smart cities

Martech

This project aims to save $100 million in electricity costs in its first 10 years. The lesson here: new launches — products, features, leadership changes or digital transformations — must be monitored and adjusted throughout the lifecycle of the campaign. Are you getting the most from your stack?

Territory 110
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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96
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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. We already saw this with featured snippets, though SGE might appear for more queries based on observations since its unofficial launch. Things to avoid.

CTR 132
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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101
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E-E-A-T: Making experience and expertise your content advantage

Search Engine Land

Here’s how you can use experience and expertise to your content advantage, as presented by Fach at SMX Advanced. “This vehicle had a lot of electric batteries in the back that took up a lot of room, so it didn’t have a spare tire in the back. “Please go read the guidelines on that.

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Scooter-Sharing Is a Big Deal. There's Just One Problem: No One's Heard of It

Hubspot

When I was in San Francisco in April, it seemed that -- in nearly an instant -- everyone was talking about electric scooters and the new system of sharing them: scooter-sharing. Among them are investors, who are leading to the valuation of some of the companies behind electric scooters to reach the billions. What Is Scooter-Sharing?

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Why Accessible Marketing is the Future, According to an Inclusive Design Expert

Hubspot

The beloved bricks launched a new line of Braille Bricks to help blind students learn how to spell. However, one publication covered the product launch with this video: "Now" Christina said, "This is a product for blind people and a marketer created a beautiful promotional video. Now used by millions for superior cleaning.