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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101
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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. They launched their podcast, “ PLT: Behind Closed Doors ,” to try to stand out. While the examples come from the ecommerce industry, most strategies apply to any business.

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Why “Simple” Websites Are Scientifically Better

ConversionXL

weeks after the launch: The redesign itself, while pretty, isn’t doing anything groundbreaking. Basically, your retina converts visual information from the real world into electrical impulses. Double check to make sure your site fits the public expectation in pricing, aesthetics, speed, etc. Deviation Causes Disengagement.

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Volkswagen takes their EV to Pinterest for virtual test drives

Martech

Volkswagen has taken to visual discovery platform Pinterest to rev up curiosity about electric vehicles by allowing users to take its VW ID.4 The immersive driving experience launched June 14, with an additional walk through by Pinterest’s influential creators rolling out in July. A data-driven electric drivers’ experience.

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What's Sprite to Coca Cola? An Exploration of Brand Portfolios

Hubspot

That flagship brand serves typical fast-food fare at bargain prices. It's much less expensive to sit back and let these brands continue to bring in cash than to launch any sort of new product to replace them. General Electric. This trend has a presence in virtually every industry. Low-End Entry-Level Brand. Image Source: Nestle.

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This day in search marketing history: February 25

Search Engine Land

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Losing Google? ” 240 chose “Don’t show a page at all.” from accessing YouTube.

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