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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96
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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

I think in not too long, we won’t say these are AI companies. Guy Yalif: And so I think that’s one, really focus on what new use cases, what degrees of freedom does it enable you to do? Guy Yalif: [30:18] Your point, the field enablement part of marketing was a huge amount of work and fortunately uh.

GTM 103
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Volkswagen takes their EV to Pinterest for virtual test drives

Martech

Volkswagen has taken to visual discovery platform Pinterest to rev up curiosity about electric vehicles by allowing users to take its VW ID.4 The immersive driving experience launched June 14, with an additional walk through by Pinterest’s influential creators rolling out in July. A data-driven electric drivers’ experience.

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Why “Simple” Websites Are Scientifically Better

ConversionXL

weeks after the launch: The redesign itself, while pretty, isn’t doing anything groundbreaking. Basically, your retina converts visual information from the real world into electrical impulses. Double check to make sure your site fits the public expectation in pricing, aesthetics, speed, etc. Deviation Causes Disengagement.

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6 Questions Founders Should Ask Themselves to Drive Value from Generative AI with Base10 Partners

SaaStr

Then GenAI comes out, and they’re able to easily plug into GPT and launch their version of Copilot called Co-counsel, which does a lot of tasks lawyers need to do routinely. It launched last year as an add-on and took off, going from 0 to $9M ARR in nine months. But they think about GenAI as a core technology, like electricity.

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What's Sprite to Coca Cola? An Exploration of Brand Portfolios

Hubspot

That flagship brand serves typical fast-food fare at bargain prices. It's much less expensive to sit back and let these brands continue to bring in cash than to launch any sort of new product to replace them. General Electric. This trend has a presence in virtually every industry. Low-End Entry-Level Brand. Image Source: Nestle.