Remove Electricity Remove Launch Remove Product
article thumbnail

Urban digital transformation: Insights for marketers from global smart cities

Martech

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. This project aims to save $100 million in electricity costs in its first 10 years. Are you getting the most from your stack?

Territory 111
article thumbnail

Walmart launches Roblox metaverse experiences

Martech

A recent study suggested that consumers are attracted to metaverse experiences addressing key interests like music and travel, and they’re less interested in products when they go virtual. Electric Island DJ experience at Walmart Land on Roblox. The post Walmart launches Roblox metaverse experiences appeared first on MarTech.

Launch 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase.

Launch 96
article thumbnail

The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101
article thumbnail

GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 101
article thumbnail

Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. Breaking down the blog–product barrier.

Closing 131
article thumbnail

What Is a Software Platform & How Is It Different From a Product?

Hubspot

With a platform as the foundation of your business ecosystem, you don't have to limit yourself to one suite of products -- you can add and subtract new applications and tools as your business grows and changes, without having to start from scratch again or deal with messy migrations. So, how exactly does a platform differ from a product?

Product 78