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Sometimes the Best Customer Service Innovation Means Flipping the Script

Salesforce

But all of that was secondary to the real focus — the store design revolved around creating an entirely new, innovative customer service experience. Let’s do free services on all Apple products we sell. Apple’s innovative customer service experience helped build loyalty. Let’s do free classes.

Service 98
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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96
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How Can You Get More Value From AI? This Company Has Some Ideas

Salesforce

Breaking down silos Schneider Electric , a global energy management and industrial automation company, has formalized an AI program under a new Chief AI Officer and scaled it to every corner of the company. Each business function “spoke” (marketing, sales, service, etc.) Let’s look at one model company you can learn from.

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Watching B2B TV: Thursday’s Daily Brief

Martech

In a more focused space, Sangram Vajre likely brings the highly motivated #flipmyfunnel community with him (10,000) when he debuts on Terminus’s upcoming streaming service. Last week, B2B ABM software company Demandbase launched a hub for their streaming video content, called DBTV. I can see them tuning into TV shows too.

B2B 110
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How to build SEO into a new website from the ground up

Search Engine Land

Launching a new website is one of the more exciting projects for a company. After the big launch, everyone expects traffic to appear magically. The keyword research you do during the planning stage will impact what content shows up on the website at launch. What are the problems that our products or services solve?

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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

They’re spending a lot on online marketing and acquisitions and servicing all those leads from a low-cost place like India. Freshdesk was launched in 2011 as its first product, and its second product was released in 2014, with faster growth than the first. Sales cost was 20% of CAC, and marketing was 80%. Why is this important?

Gambling 113
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How One Entrepreneur Leveraged Fanatical Prospecting to Build His Business

Sales Gravy

Brian: Why I Started My Business I was in corporate life from the time I graduated college in 2000, all the way up until 2020, and the last four jobs that I had in the corporate world were inside sales and customer service. When I got my own digital camera, that kind of launched it for me. I was averse to it. I was averse to it.