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Watching B2B TV: Thursday’s Daily Brief

Martech

Last week, B2B ABM software company Demandbase launched a hub for their streaming video content, called DBTV. Terminus also promises high production value with a trailer for their upcoming lineup (also launching next month), which will include a regular series hosted by Terminus co-founder Sangram Vajre. Read more here. Read more here.

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Why we care about AR and VR: A guide for marketers

Martech

Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D. VR in the sports industry. VR is mainly used as a training aid in sports like golf, athletics, football, and cycling. AR in tourism. Apple ARKit.

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These Brands are Proving How Effective Periscope Can Be

Hubspot

While live streaming video has been around for a few years already, the launch of the Meerkat app to immediate popularity in March of 2015. Early adopter brands on Periscope included some heavy hitters, like Red Bull, Target, Mountain Dew, and General Electric. General Electric. Examples of Brands Who Are Doing Periscope Right.

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What's Sprite to Coca Cola? An Exploration of Brand Portfolios

Hubspot

It's much less expensive to sit back and let these brands continue to bring in cash than to launch any sort of new product to replace them. General Electric. They all feature fundamentally similar names and sport the same logo. As a result, they're rarely removed from the market. Low-End Entry-Level Brand. Image Source: GE.

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This “Unfair” Advantage Separates Top-Notch Sales Teams from The Rest

Openview

But, while your rivals zip along the harbor like electric slot cars, you sputter along at a crawl. This consistency is the type of stuff that launches you into market leadership. It’s like taking the emergency brake off while driving a Porsche 991 Stinger (or the exotic sports car of your choice). The best crew. Powerful fuel.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." For a company whose products or services aren't directly related to sporting goods, P&G generated more coverage for this campaign than a lot of other companies like Nike whose products relate directly to the Olympics. Square: Cash Register Launch.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.