Martech

DECEMBER 1, 2023

But strategically, cost-effective acquisition isn’t about spending less or increasing the team. You don’t buy an electric screwdriver to drive nails, do you? Send time-sensitive campaigns that cover your company’s breaking news, celebrate your achievements or announce new products and service launches.

Process 110

Process Customers Appointment Pharmaceutical 110

Search Engine Land

FEBRUARY 24, 2023

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Losing Google? Yahoo Mobile Head Boerries To Leave, How Will It Affect Yahoo Mobile? from accessing YouTube.

Negotiate 119

Negotiate Launch Electricity Networking 119

Martech

APRIL 4, 2022

Understanding and applying testing at a strategic level will transform how you approach your marketing and can unlock the ability to drive consistent and predictable growth. However, success with testing requires a strategic and scalable approach. The power of testing isn’t limited to the tactical level. Testing is misunderstood.

Electricity 98

Electricity Strategize Growth Campaign 98

Hubspot

JANUARY 27, 2020

One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. For that reason, we're always reading, meeting with more experienced individuals, and using our naivety as a strategic advantage.". In general, it's best we confront failure honestly, instead of hiding from it.

Growth 101

Growth A/B testing Campaign Electricity 101

Hubspot

JULY 11, 2016

This campaign from Burger King ended up bringing home the top prize in two categories after the original print ad launched an ongoing conversation in the media. Life is Electric. Tokyo's campaign for Panasonic poses the question: Can you see electricity? Media and Print & Publishing. Dentsu Inc. Creative Effectiveness.

Electricity 53

Electricity Retail Gaming Campaign 53

Gong.io

SEPTEMBER 19, 2018

Drucker advised the heads of General Motors, Sears, General Electric, and IBM on management strategies and principles. The New Strategic Selling. Predictable Revenue launched a bona fide movement in B2B sales and put Aaron Ross and Marylou Tyler’s brilliant strategies in startup incubators and Fortune 500 boardrooms around the world.

Negotiate 111

Negotiate Sales Technique Up-sell 111

Lead Fuze

DECEMBER 15, 2023

The Hartford Steam Boiler Inspection Example To illustrate how companies leveraged quality informational materials long before the term “content marketing” existed, consider The Locomotive launched by Hartford Steam Boiler Inspection Company in 1867, which happens to be America’s oldest continuously published company magazine.

Electricity 52

Electricity Promote Engineering Entertainment 52

Salesforce

JULY 28, 2022

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. Users found the parts they needed quickly, leading to a 35% growth in the company’s user base after launch. A poor shopping interface, inconsistent part naming, and slow load times were hurting sales. The result?

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

Hubspot

FEBRUARY 15, 2017

million visits to the campaign site, as well as 27 million views of the launch video. And in 2012, Facebook launched what were then called the Facebook Studio Awards, “ to recognize the agencies and brands that are pioneering this shift. ”. Gas and electricity might seem tricky to be creative about, on the surface.

Campaign 78

Campaign B2B B2C Promote 78

Hubspot

DECEMBER 29, 2015

1) Lack of strategic direction. Providing strategic direction for your website should not be an easy step, so the first indication of trouble is trotting out a quick laundry list of all the bells and whistles you've dreamed of having on your website to stand as your plan. 11) A free website from a friend or family member.

Construction 53

Construction Objectives and Key Results Contract Electricity 53

Hubspot

SEPTEMBER 27, 2018

Cities are cleaner and more efficient, you’re saving money on your electric bill, and you never run out of household essentials. In 2013, Disney launched one of the most impressive IoT use cases with their MyMagicPlus Program. How the Internet of Things (IoT) is Changing Business. For Customers.

Transportation 78

Transportation Manufacturing Hospitality Healthcare 78

Sales Hacker

JANUARY 19, 2021

When he explains what he’s doing at the end, it makes a tremendous amount of sense, and you can see that it’s actually strategic. He holds a BSc in electrical engineering and an executive MBA from the University of Leicester. In those days, MPEG-2 was launched out of satellite earth stations. We’ve got two.

Cross-sell 75

Cross-sell Up-sell Objectives and Key Results Start-ups 75

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. My birthday happens to be on November 30th, the same day that ChatGPT launched. Adam Honig: Oh, yeah. So, it sounds familiar.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. My birthday happens to be on November 30th, the same day that ChatGPT launched. Adam Honig: Oh, yeah. So, it sounds familiar.

E-commerce 52

E-commerce Manufacturing Customers Education 52

ConversionXL

SEPTEMBER 24, 2021

You can see why email is such a crucial part of an effective product launch strategy. . Whether it’s a new product launch, product update, or upcoming event invitation, the aim of a product announcement email is always the same. That sheer volume means a product launch email can’t be a one-and-done effort.

Product 134

Product Launch Click Through Rate Follow-up 134

Hubspot

OCTOBER 28, 2019

In 2019, the ceremony honored dozens of campaigns that launched between January 1, 2018, and January 19, 2019. After the launch of Fortnite, an online video game, the Twitch streaming trend blew up. Before you launch, try to visualize how your audiences and the other brand's audience will react. Need a more modern example?

Campaign 70

Campaign Gaming Launch Non-Profits 70

Search Engine Land

FEBRUARY 17, 2023

Birth of a New Machine At the time, Microsoft had yet to launch its own web crawler for MSN Search, and Ask Jeeves/Teoma was the only other top tier search engine available. Google To Launch AMP In Search Results On Feb. Search Engine Land also wished Yahoo a happy 5th birthday in 2009.

Engineering 83

Engineering Referrals Electricity Campaign 83

SaaStr

JULY 8, 2020

I built a parking app, Curb Karma, which we launched at TechCrunch Disrupt back in 2012. Neha Sampat: I learned a lot about wine, so I launched some products around wine education, and that series of ventures eventually led me to where I am today, running a world class software company for enterprise companies. ” You would know.

Non-Profits 113

Non-Profits Teamwork Start-ups Engineering 113

SaaStr

OCTOBER 22, 2020

I studied electrical engineering. Ryan Carlson: You mean build something while everybody’s watching you do it, they see the progress instead of waiting and then launching? And they haven’t launched a product yet. I think you launch when you have some semblance of that. I’m interested.

Pipeline 85

Pipeline Cross-sell Launch Start-ups 85

SaaStr

MARCH 1, 2024

If you’re a startup building in this space, retention is a challenge, and you’ll need to be more strategic. Then GenAI comes out, and they’re able to easily plug into GPT and launch their version of Copilot called Co-counsel, which does a lot of tasks lawyers need to do routinely. But business stalled out at around $10M ARR.

E-commerce 114

E-commerce Legal Launch Electricity 114

Search Engine Land

OCTOBER 1, 2024

By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? How do I increase the brand search for a new product launch? Use this to identify potential trends in messaging or product launches. Random changes.

Electricity 95

Electricity Growth Strategize Launch 95

ConversionXL

JUNE 2, 2020

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? It’s a strategic decision—one that may determine your company’s long-term success.

A/B testing 162

A/B testing X-functional Price Gaming 162