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3 Steps You Can Take for Sustainable IT

Salesforce

IT has good cause to be concerned: enterprise technology is responsible for approximately 1% of global greenhouse gas emissions. Before we dig into that, it’s important to understand the ways IT and technology contribute to our changing climate. This may not sound like much, but it is equal to the total carbon emitted by the U.K.

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How Can You Get More Value From AI? This Company Has Some Ideas

Salesforce

But even with the best technology out there, you’ll still be faced with a key question: How can you implement AI at scale in a way that maximizes the return on your investment? The product innovations are only beginning. Let’s look at one model company you can learn from.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. This project aims to save $100 million in electricity costs in its first 10 years. Marketers should take note because there are insights to be gained from these civic transformations.

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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. Google is continuing to invest in cloud technology to find growth opportunities. Here is a direct example of the query “pros and cons of electric cars.”

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7 Behaviors That Reveal Our Obsession With Technology

Hubspot

hours a day on social networking sites, it should come as no surprise that technology is beginning to change the way we behave. Either way, technology has an undeniable hold on the way we act, think, and respond to things. 7 Behaviors We've Picked Up Thanks to Technology. 7 Behaviors We've Picked Up Thanks to Technology.

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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

How do I increase the brand search for a new product launch? Use this to identify potential trends in messaging or product launches. Grok quickly shows the new product launch coverage. With “lectric,” Ahrefs returned a lot of mentions for “electric,” which was not a relevant brand mention.

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How Public.com used personalized cross-channel engagement to double attendance at live events

Martech

In May 2021, they launched Public Live, a feature that integrates live audio into the Public app experience. Public’s Lifecycle Marketing team drove the search for a technology that could surface relevant content to their app users in real time. A personalized customer engagement approach. Public Town Hall with ARK CEO Cathie Wood.