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Urban digital transformation: Insights for marketers from global smart cities

Martech

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. This project aims to save $100 million in electricity costs in its first 10 years. Marketers should take note because there are insights to be gained from these civic transformations.

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7 Behaviors That Reveal Our Obsession With Technology

Hubspot

hours a day on social networking sites, it should come as no surprise that technology is beginning to change the way we behave. Either way, technology has an undeniable hold on the way we act, think, and respond to things. 7 Behaviors We've Picked Up Thanks to Technology. 7 Behaviors We've Picked Up Thanks to Technology.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Scott Barker: [4:31] Yeah couldn’t couldn’t agree more i mean i feel like anytime we have these big technological bumps and it’s funny you say internet companies because like when the internet first came out people were like yeah we’re an internet company right and. Guy Yalif: [4:45] Then totally.

GTM 100
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Please Do Your Homework Before Contacting Me!

Partners in Excellence

Emails asking me if we are interested in learning the latest advancements in lean manufacturing technologies, and how we can leverage them in our factories–I suppose because I write about Lean Sales And Marketing, people must think I have factories that do lean manufacturing–though I struggle how they guess this.

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How Can You Get More Value From AI? This Company Has Some Ideas

Salesforce

But even with the best technology out there, you’ll still be faced with a key question: How can you implement AI at scale in a way that maximizes the return on your investment? The product innovations are only beginning. Let’s look at one model company you can learn from.

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3 Steps You Can Take for Sustainable IT

Salesforce

IT has good cause to be concerned: enterprise technology is responsible for approximately 1% of global greenhouse gas emissions. Before we dig into that, it’s important to understand the ways IT and technology contribute to our changing climate. This may not sound like much, but it is equal to the total carbon emitted by the U.K.

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Watching B2B TV: Thursday’s Daily Brief

Martech

Brand safety technology is so crude it harms news publications,” said Dr. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. Good guy detection technology can’t keep up with bad guy technology,” Fou said. The reason? Keyword blocking. Read more here. Read more here.

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