Martech

AUGUST 9, 2024

Once known for its music scene, Austin, Texas, has successfully rebranded itself as a tech hub. This project aims to save $100 million in electricity costs in its first 10 years. Now, we’re seeing new players enter the field. Are you getting the most from your stack?

Territory 99

Territory Transportation Electricity Government 99

Hubspot

JANUARY 27, 2020

One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. In general, it's best we confront failure honestly, instead of hiding from it. The Ruinous Path of Success Theater: GE's Horror Story. 18 months in, they've 50x'd organic traffic, but leads are only up 15%.".

Growth 101

Growth A/B testing Campaign Electricity 101

Hubspot

JUNE 26, 2012

Remember Memorial Hermann, the hospital in Texas that completed the first live-tweeted open heart and brain surgeries? General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. 1) Healthcare.

Hospitality 78

Hospitality Manufacturing Healthcare Networking 78

Hubspot

OCTOBER 28, 2019

In 2019, the ceremony honored dozens of campaigns that launched between January 1, 2018, and January 19, 2019. After the launch of Fortnite, an online video game, the Twitch streaming trend blew up. Before you launch, try to visualize how your audiences and the other brand's audience will react. Need a more modern example?

Campaign 70

Campaign Gaming Launch Non-Profits 70