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Urban digital transformation: Insights for marketers from global smart cities

Martech

This project aims to save $100 million in electricity costs in its first 10 years. As a result, Atlanta is focusing on smart transportation solutions, including the addition of sensors on roads to detect traffic patterns. Are you getting the most from your stack? And if the campaign is evergreen, there must be oversight as well.

Territory 110
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Scooter-Sharing Is a Big Deal. There's Just One Problem: No One's Heard of It

Hubspot

And now, it's true of the modes of transportation we use to get around -- in some cities, anyway. When I was in San Francisco in April, it seemed that -- in nearly an instant -- everyone was talking about electric scooters and the new system of sharing them: scooter-sharing. Maybe, Once People Hear of It. What Is Scooter-Sharing?

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3 Steps You Can Take for Sustainable IT

Salesforce

Data centers: Data centers need electricity to run and both electricity and water to stay cool. And let’s not forget AI algorithms: they can help with fraud detection, autonomous driving, and even cancer screening — but they also consume extra computing power, which means more servers, cooling, and electricity.

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Why we care about AR and VR: A guide for marketers

Martech

Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D. Apple’s ARKit was introduced back in June 2017, along with the launch of iOS 11. AR in tourism. Wikitude allows 3D location, image recognition, and tracking.

Sports 137
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Unriddled: New Ads on Facebook (This Time in AR), YouTube's Fight Against Fake News, and More Tech News You Need

Hubspot

Following the spring launch of the Google News Initiative , YouTube (which is owned by Google) has announced new efforts to curb less authentic video content -- e.g., that concerning conspiracy theories -- and promote high-quality journalism. How will this latest transportation trend go mainstream? Anthony Ha of TechCrunch has more.

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The Ultimate Guide to Successfully Livestreaming From Home

Hubspot

Last fall, Kristina launched her membership program, " The Shift Society ," which features both live video coaching and recorded video content for members. Periscope is Twitter's live broadcasting app, which launched in March 2015. It is only 16" long when folded for transport. Twitter and Periscope.

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The Ultimate Guide to Augmented Reality

Hubspot

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." Transportation. And air travel isn’t the only mode of transportation AR is helping. After launching that feature, StubHub saw engagement double in a year. Sounds intimidating, right?