Remove Electricity Remove Launch Remove Up-sell
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Uncharted and Electric: ProfitWell’s Founders Share Their Non?Obvious Lessons in Bootstrapping And Why They Decided to Sell to Paddle for $200M

SaaStr

Up this week is are Patrick Campbell & Peter Zotto and they and Poya discuss why they decided to sell to Paddle for $200 Million and share some of the wisdom they have learned over the last 10+ years bootstrapping ProfitWell. And the one piece of advice they would give their younger self prior to launching ProfitWell.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

I have no idea what episode we are currently on, but it’s getting up there. They’re signing the renewals, the cross-sell, up-sell. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. and the expectations?

GTM 102
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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96
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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Best-selling author Bob Burg developed the “know, like, trust” model. Taken to the extreme, the strategy leads to massive round-up posts (e.g. They launched their podcast, “ PLT: Behind Closed Doors ,” to try to stand out. While the examples come from the ecommerce industry, most strategies apply to any business. in my notebook.

Closing 131
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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results.

CTR 132
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Please Do Your Homework Before Contacting Me!

Partners in Excellence

I get all sorts of queries–and I’m not talking about the obvious SPAM who’s sole purpose is to clog up the web. Others that cite the benefits that companies like IBM, Google, Citicorp, General Motors, and General Electric have gotten from implementing their [fill in the blank] solutions. The list goes on!

Contact 113
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How Can You Get More Value From AI? This Company Has Some Ideas

Salesforce

Breaking down silos Schneider Electric , a global energy management and industrial automation company, has formalized an AI program under a new Chief AI Officer and scaled it to every corner of the company. Let’s look at one model company you can learn from. Its vision, “data and AI first,” is already paying dividends.