ConversionXL

MAY 8, 2019

Best-selling author Bob Burg developed the “know, like, trust” model. Taken to the extreme, the strategy leads to massive round-up posts (e.g. They launched their podcast, “ PLT: Behind Closed Doors ,” to try to stand out. While the examples come from the ecommerce industry, most strategies apply to any business. in my notebook.

Closing 131

Closing Electricity Education Non-Profits 131

Salesforce

FEBRUARY 14, 2022

Think about the business model Apple was introducing: We’re going to get some really expensive real estate, then we’re going to build a really expensive store, we’re going to fill it with lots of expensive payroll, and we’re going to do it to sell a commodity that has an 8% to 10% margin. Let’s do free classes.

Service 98

Service Customers Electricity Real Estate 98

Salesforce

AUGUST 27, 2021

Adapting to an assortment of omni-channel behaviors like these takes more than partnering with a third-party vendor to sell your inventory online. If you’re old enough to remember going to different dealerships to learn about all of your car options, then you know it could take up your entire Saturday. Guided selling.

Electricity 52

Electricity Cross-sell Manufacturing Finance 52

Martech

NOVEMBER 18, 2022

Electric vehicles. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Are your innovations launched on the correct scale? You want to reach a new audience for a product launch. Others include: The automobile.

Assembly Line 119

Assembly Line Launch Real Estate Electricity 119

Openview

OCTOBER 15, 2018

But, while your rivals zip along the harbor like electric slot cars, you sputter along at a crawl. Their sales teams execute the same selling motions, messaging, and call structures, without much deviation from rep to rep. There’s usually a wide variety of haphazard selling approaches from rep to rep. The best crew.

Quota 104

Quota Electricity Pitch Sports 104

Salesforce

JULY 28, 2022

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. Users found the parts they needed quickly, leading to a 35% growth in the company’s user base after launch. The shift to self service is also making it easier to sell these parts.

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

Hubspot

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. Year Launched: 2017 (Founded in 2016).

Entertainment 101

Entertainment Launch Gaming Sports 101

Martech

MAY 24, 2022

Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D. And all of this without the hassle of hiring a tour guide or looking everything up online. AR in tourism. Apple ARKit. Grab customer attention.

Sports 139

Sports Construction Gaming Transportation 139

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB). It includes a key benefit. It differentiates the brand. Source: Farah Khan.

Electricity 101

Electricity Campaign Launch Gambling 101

Partners in Excellence

JANUARY 28, 2014

I get all sorts of queries–and I’m not talking about the obvious SPAM who’s sole purpose is to clog up the web. Others that cite the benefits that companies like IBM, Google, Citicorp, General Motors, and General Electric have gotten from implementing their [fill in the blank] solutions. The list goes on!

Contact 95

Contact Electricity Manufacturing Cold Call 95

Hubspot

SEPTEMBER 23, 2020

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. Periscope is Twitter's live broadcasting app, which launched in March 2015.

Transportation 101

Transportation Electricity Follow-up Angle 101

Sales Pop!

DECEMBER 6, 2021

Infographics are also highly shareable, and you might pick up some interesting backlinks or social media mentions from them. This post on the advantages of selling to an investor features a video at the end of the page, and it also provides information for those who may prefer to read it. Back up Your Information.

Electricity 52

Electricity Promote Finance Start-ups 52

Gong.io

OCTOBER 11, 2018

But, while your rivals zip along the harbor like electric slot cars, you barely move. Their sales teams execute the same selling motions , messaging , and call structures , without much deviation from rep to rep. There’s usually a wide variety of haphazard selling approaches from rep to rep. The best crew. Powerful fuel.

Quota 61

Quota Electricity Pitch Sales 61

Hubspot

DECEMBER 17, 2012

On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." When you're coming up with your next marketing campaign, think about ways you can expand its reach to more people. In the summer of 2012, Samsung announced the launch of its newest phone, the GALAXY S III. Square: Cash Register Launch.

Campaign 78

Campaign Electricity Launch Gambling 78

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB). It includes a key benefit. It differentiates the brand. Source: Farah Khan.

Electricity 78

Electricity Campaign Launch Gambling 78

ConversionXL

NOVEMBER 10, 2013

If I said “furniture” what image pops up in your mind? This follows the “online clothing store” prototype so closely, that it shares many attributes with the wireframe for an online clothing store that sells hip-hop clothing. What is a Prototypical Website? image credit. ” – Simplypsychology.org.

E-commerce 134

E-commerce Electricity Retail Price 134

Gong.io

SEPTEMBER 19, 2018

More than any specific books, I’d recommend picking up the habit of reading to begin with. Instead, The Challenger Sale recommends a new, provocative approach to selling: Commercial teaching. Amp Up Your Sales. Selling software-as-a-service? It’s definitely not a selling skills book. The Challenger Customer.

Negotiate 111

Negotiate Sales Technique Up-sell 111

Hubspot

JULY 19, 2016

Now, you're responsible for everything, from the work to the happiness of clients to hiring to the state of your bill with the electric company. And some simply get comfortable after the third or fourth project, and they think a legal document is no longer necessary: The client has paid up before with no problems. No problem at all."

Contract 51

Contract Electricity Clients Legal 51

Hubspot

DECEMBER 11, 2019

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. While WSJ features a few Stories in each daily edition that require a swipe up for more content, they usually post one to two news pieces that are just presented in snaps. What Is Snapchat Discover?

Entertainment 99

Entertainment Promote Networking Follow-up 99

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Adaptive Business Services

DECEMBER 14, 2022

I was going to operate as a quasi-independent sales contractor in the electric sign industry. I told the company president that the deal would be … “Pay me if I sell something. As it turned out, one of the best selling points of the group was that it was not member-run. I launched NetWorks! No benefits. I would do it all.

Networking 14

Networking Electricity Commission Consult 14

Hubspot

SEPTEMBER 5, 2018

From the printing press to pop-up ads, advertising has certainly changed with the times. Online pop-ups and search engines ads. 1994 : The first email spam campaign launches. 2005 : YouTube and Facebook (for college students only) launch. This number is up 300% from 2005. There’s no doubt about it. TV commercials.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

FEBRUARY 25, 2016

The genius behind the Volkswagen “Lemon” campaign laid out one of the core principles behind inbound marketing: that nothing sells as well as word of mouth. If it doesn't sell, it isn't creative." – David Ogilvy. He’d be funny if, and only if, that was the best way to sell the product. As marketers, we’re necessarily creatives.

Sell 52

Sell Electricity Campaign Entertainment 52

Hubspot

MARCH 11, 2016

Hewlett and Packard became friends in 1934 after they had both graduated from Stanford University with degrees in electrical engineering. Deputy Secretary of Defense during the Vietnam War, Hewlett stepped up to take his place. Then, in 1976, they launched their first computer: The (retroactively named) Apple I. Source: Forbes.

Gambling 52

Gambling Electrical Engineering Launch Electricity 52

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. Sure enough, we built that version, went back to the townships, and people started signing up.

Electricity 65

Electricity Education Start-ups Trust 65

Sales Nexus

JUNE 1, 2022

Craig details how he ventured into the world of sales, the mistakes he made early on as an entrepreneur, and the lessons he learned the hard way as a sales manager, all of which eventually propelled him into launching his own CRM and Marketing business. I went to work at NASA, for a NASA subcontractor as an electrical engineer.

Sales 52

Sales CRM Start-ups Cold Call 52

Sales Hacker

JANUARY 19, 2021

Best practices for asynchronous selling [15:38]. Guided selling with Revenue Grid allows you to guide reps step by step through every deal, reducing guesswork and increasing consistency, so your teams have the best odds with every opportunity in the pipeline. I’m not here to sell you anything, but I am here to share good ideas.

Cross-sell 68

Cross-sell Up-sell Objectives and Key Results Start-ups 68

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Everybody Wins?

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

SEPTEMBER 27, 2018

I’m guessing most of you have your hand up. Heck, the entire city of Barcelona is made up of IoT devices. But phones and computers only make up a small part of IoT. Quansett Nurseries , in Westport, Massachusetts, grows microgreens to sell to restaurants year round. That’s part of IoT. Google Home? IoT Devices.

Transportation 77

Transportation Manufacturing Hospitality Healthcare 77

Hubspot

APRIL 22, 2013

3) General Electric. After all, how often do you get to see a jet engine up close? In a recent campaign to increase membership, the American Marketing Association (AMA) used outstanding visual content in a launch email and dedicated landing page. And if you think GE’s photos would get boring quickly, think again.

B2B 78

B2B Electricity Education B2C 78

Hubspot

JUNE 26, 2012

We don't mean to brag, but our Pinterest conversion rate is a whopping 15% -- and we sell software! General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. How "boring," right? 1) Healthcare.

Hospitality 77

Hospitality Manufacturing Healthcare Networking 77

Spiro Technologies

SEPTEMBER 9, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products. Jordan Nollman: We just finished up a breathing coach for CVS, and the local client in Boston as well. And then a lot of people are shooting for that third quarter launching holiday, things like that.

Sell 89

Sell Manufacturing Electricity Start-ups 89

Hubspot

MAY 10, 2012

You know, where you are "social" with people instead of pushing the hard sell? You can also combine this with the targeting feature we just discussed to create up to three variations of the banner so you can achieve greater relevancy. Want to stay up-to-date on the latest marketing articles? Social media! Like this.

Networking 77

Networking B2B Lead generation Promote 77

ConversionXL

SEPTEMBER 24, 2021

You can see why email is such a crucial part of an effective product launch strategy. . Whether it’s a new product launch, product update, or upcoming event invitation, the aim of a product announcement email is always the same. That sheer volume means a product launch email can’t be a one-and-done effort.

Product 134

Product Launch Click Through Rate Objectives and Key Results 134

Hubspot

OCTOBER 28, 2019

When you're building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences. In 2019, the ceremony honored dozens of campaigns that launched between January 1, 2018, and January 19, 2019. After the launch of Fortnite, an online video game, the Twitch streaming trend blew up.

Campaign 64

Campaign Gaming Launch Non-Profits 64

Hubspot

MARCH 18, 2018

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. If you’ve ever seen a growth marketer on the heels of a successful optimization experiment, you know that her energy is electric. What It Does Well.

B2B 78

B2B B2C Electricity Engineering 78