Remove Electricity Remove Lead generation Remove Market share
article thumbnail

The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. Improve market share. The cool part? Engage with customers.

Product 101
article thumbnail

How to Build a Product Launch Strategy

ConversionXL

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." Both of these major battery brands chose qualities of actual batteries to base their marketing upon. But what about market share? Winner: Duracell.

article thumbnail

How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

LinkedIn for B2B Marketers. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? You already have tons of great content living in your various slide decks, and you don't have a lot of time to create new lead gen content. They've actually made it pretty easy for you to do, too.

article thumbnail

7 B2B Companies to Admire for Exceptional Visual Content

Hubspot

3) General Electric. Although Kinvey produces a variety of visual content, we especially loved its recent SlideShare, " 13 Tips For Getting the Most Out of a Hackathon ," because of its friendly, cartoonish design and the SlideShare form integration driving lead generation. Share your favorites with us below!

B2B 78