Partners in Excellence

JUNE 10, 2012

I started my career selling mainframe computers for IBM in the very late 70′s. One of the most important things I learned from one of my mentors at the time was, “What We Sell Is Different Than What We Install.” Let me go back to my days of selling computers. We installed those boxes and software.

Sell 105

Sell Electricity Manufacturing Up-sell 105

Salesforce

JANUARY 31, 2023

According to Forbes , unplanned downtime due to equipment failure costs industrial manufacturers more than $50 billion annually. Proactive service can help ease this pressure and sets you up for success. Get articles selected just for you, in your inbox Sign up now How does proactive field service make you more money?

Service 98

Service Manufacturing Contract Electricity 98

Salesforce

JUNE 8, 2022

Your team knows what to do because you’ve set them up for success with the right enablement. Remote assistance, service agreements, work plans, and self-service in field service management put safety first and set you up to generate revenue. Work plans provide an opportunity to generate revenue with upselling or cross-selling.

Service 98

Service Cross-sell Appointment Electricity 98

Salesforce

FEBRUARY 14, 2022

Think about the business model Apple was introducing: We’re going to get some really expensive real estate, then we’re going to build a really expensive store, we’re going to fill it with lots of expensive payroll, and we’re going to do it to sell a commodity that has an 8% to 10% margin. Let’s do free classes.

Service 98

Service Customers Electricity Real Estate 98

Adaptive Business Services

AUGUST 11, 2021

Up to 1,000 custom data fields in a wide range of field formats. My background is in the electric sign business which is a custom manufacturing industry. Thank you and good selling! Customized pipelines with deal stages including the maximum number of days in each stage. Customized lead pipelines. Customize list views.

CRM 77

CRM Customers Electricity Manufacturing 77

Spiro Technologies

SEPTEMBER 9, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products. Jordan Nollman: We just finished up a breathing coach for CVS, and the local client in Boston as well. Transcript. Adam Honig: Hello and welcome to Make it. And of course, having fun along the way.

Sell 89

Sell Manufacturing Electricity Start-ups 89

Adaptive Business Services

MAY 11, 2022

One of the techniques often discussed in selling is that of creating a sense of urgency in order to move a client from the thinking to the acting stage. I don’t much care for the term “creating” as it implies some sort of artificial emergency that is conjured up by the salesperson in order to close the sale. Now add them up.

Sell 71

Sell Electricity Manufacturing Technique 71

Martech

MAY 24, 2022

Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D. And all of this without the hassle of hiring a tour guide or looking everything up online. AR in tourism. How AR and VR can help marketers succeed at their jobs.

Sports 137

Sports Construction Gaming Transportation 137

Hubspot

AUGUST 9, 2018

The bulk of Amazon’s revenue comes from selling goods directly to consumers on their website. Since they order massive amounts of products from wholesalers, they can negotiate a cheaper cost and sell them for a lower price than their competition. Amazon even manufactures and sells their own products, like the Amazon Echo and Alexa.

Drivers/motivators 68

Drivers/motivators Electricity Manufacturing Commission 68

Openview

MARCH 5, 2018

A little more than six years ago, my partner Lee Demby wrote that when talking with customers about the value of C-Level executive insights, he sometimes heard, “But we don’t sell to the C-level.”. Technology vendors have woken up to the reality that C-Level conversations are inevitable and necessary. Times have changed.

Pitch 74

Pitch E-commerce Objectives and Key Results Manufacturing 74

Hubspot

MARCH 19, 2015

Simply Measured’s Quarterly Instagram Network Study (Q4 2014) found that 86% of Interbrand’s 2014 Top 100 Brands had an Instagram account, which was up from 71% the year prior. MAC Cosmetics is a cosmetics manufacturer founded in 1984 in Toronto, Canada. General Electric. Who’s doing it right? MAC Cosmetics.

Electricity 78

Electricity Manufacturing Networking Promote 78

ConversionXL

APRIL 24, 2019

Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I If you can make it for less, you can sell it for less. When it comes to low-cost production, examples often focus on manufacturing and supply chain management. You can’t wake up overnight and get that.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

Hubspot

DECEMBER 17, 2012

When you're coming up with your next marketing campaign, think about ways you can expand its reach to more people. They were even visited by President Obama while he spoke about the importance of keeping American manufacturing and family-owned businesses competitive. You might end up getting an opportunity to newsjack as well!

Campaign 78

Campaign Electricity Launch Gambling 78

Hubspot

JUNE 3, 2013

In 2008, he took over an electric car company that was in danger of going out of business, and he’s turned it into one of the hottest companies in the world. Its sexy Model S sedan is selling as fast as Tesla can make them, and the company has even posted a modest profit. People admire him for sticking up for his product.

Electricity 78

Electricity Government Transportation Manufacturing 78

Hubspot

JUNE 26, 2012

We don't mean to brag, but our Pinterest conversion rate is a whopping 15% -- and we sell software! 2) Manufacturing & Engineering. General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry.

Hospitality 78

Hospitality Manufacturing Healthcare Networking 78

Martech

NOVEMBER 18, 2022

Electric vehicles. Of course, you can always choose to scale up over time, but in today’s ultra-competitive world, that can be a huge mistake. Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date. Others include: The automobile.

Assembly Line 120

Assembly Line Launch Real Estate Electricity 120

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. BMW sells cars all over the world, but in North America, it was known for a long time by its slogan: "The Ultimate Driving Machine." It includes a key benefit.

Electricity 101

Electricity Campaign Launch Gambling 101

Salesforce

JULY 28, 2022

That’s where OEM (original equipment manufacturer) and aftermarket parts come in — and sales of these crucial components are big business now. Any disruption to an assembly line or a delivery fleet can bring operations to a standstill, putting pressure on manufacturers to fix the issue as soon as possible. What are aftermarket parts?

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Sell Assembly Line 52

Salesforce

AUGUST 27, 2021

Adapting to an assortment of omni-channel behaviors like these takes more than partnering with a third-party vendor to sell your inventory online. If you’re old enough to remember going to different dealerships to learn about all of your car options, then you know it could take up your entire Saturday. Guided selling.

Electricity 52

Electricity Cross-sell Manufacturing Finance 52

Hubspot

SEPTEMBER 27, 2018

I’m guessing most of you have your hand up. Heck, the entire city of Barcelona is made up of IoT devices. But phones and computers only make up a small part of IoT. Quansett Nurseries , in Westport, Massachusetts, grows microgreens to sell to restaurants year round. That’s part of IoT. Google Home? IoT Devices.

Transportation 78

Transportation Manufacturing Hospitality Healthcare 78

Spiro Technologies

OCTOBER 5, 2022

Adam Honig: Hello and welcome to Make It, Move It, Sell It. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products. In order to do that, we groove the drum, and we have wire rope that carries the ball up and down the platform. Transcript.

Sell 59

Sell Manufacturing Electricity Construction 59

Spiro Technologies

AUGUST 5, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products and of course, having fun along the way. Rick and I were at the Applied AI for Distributors event, and we had some breakfast together and happened to strike up a really interesting conversation.

E-commerce 59

E-commerce Manufacturing Electricity Gaming 59

Gong.io

JANUARY 27, 2022

Back in the 1980s, we had to sell each customer a CD or hard drive containing the software. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. Companies used to develop products using Waterfall project management — a traditional model based on manufacturing and construction industry projects.

Territory 62

Territory Real Estate Niche Electricity 62

Spiro Technologies

OCTOBER 12, 2023

I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. If we’ve got 10 construction companies and we want to add another 5, we can come up with a list of 25 to try to get to that 5. It opens up the door.

Technology 59

Technology Technology Customers Manufacturing 59

Spiro Technologies

SEPTEMBER 11, 2023

Transcript Randy Reed: I think there’s definitely a trend for more and more manufacturing in the US, folks decoupling from China and becoming less reliant on overseas production. Our country is on the verge of a super cycle of construction projects for manufacturing. Adam Honig: Hello and welcome to Make It. How did that happen?

Manufacturing 52

Manufacturing Transportation Electrical Engineering Construction 52

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. BMW sells cars all over the world, but in North America, it was known for a long time by its slogan: "The Ultimate Driving Machine." It includes a key benefit.

Electricity 78

Electricity Campaign Launch Gambling 78

Search Engine Land

JULY 11, 2023

They’re basically selling the exact same product. This will end up eating their profit margin as, similar to our books example, the price of the products will remain unchanged. They said they were the only people in the world making and selling this device. Another example would be an ecommerce website selling “evening dresses.”

Non-Profits 72

Non-Profits Profit margin Price Electricity 72

SBI

JUNE 23, 2015

Most principles used in B2B selling today have been in place since the late nineteenth century and coincide with the rise of large mass manufacturing firms. National Cash Register, Westinghouse Electric and others created large, organized sales forces and with them, standardized sales and sales management techniques.

Non-Profits 55

Non-Profits CRM Electricity Sales 55

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. At EFG, we manufacture specialty fasteners. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. At EFG, we manufacture specialty fasteners. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Spiro Technologies

DECEMBER 30, 2022

On this podcast, I usually talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. But it’s one of those things where when you’re working with the actual people who end up using that software, they always hated it, you know?

Manufacturing 52

Manufacturing CRM Start-ups Pipeline 52

Salesforce

JANUARY 18, 2024

Not long ago, Schneider Electric created what it calls its “digital opportunity factory.” Without leads, you can’t sell anything, so they are vital to your sales process. That lead may end up being qualified, but may not be — they might end up being a good fit for your product. More on that below.

B2C 59

B2C Lead generation Cold Call CRM 59

Spiro Technologies

JUNE 30, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products. Are you guys really the finest spray foam manufacturer in the United States, or is that just something I tell people? Who knew that somebody needed to come up with that. Transcript.

Sell 52

Sell Contract Electricity Up-sell 52

Sales Nexus

JUNE 1, 2022

He’s a manufacturer’s rep and he worked from the home. I went to work at NASA, for a NASA subcontractor as an electrical engineer. It was when they were sending up the space shuttle, like every six months there was another mission going up. I got really fired up about that. Listen to the Podcast.

Sales 52

Sales CRM Start-ups Cold Call 52

Spiro Technologies

JULY 29, 2022

O n this podcast, I talk with company leaders about how they’re monetizing the business of making, moving and selling products. So from a business perspective, we sell anything through to furniture manufacturers, to somebody who’s repairing or refurbishing a boat. Adam Honig: “That’s fine with me” says Kirk.

Sell 52

Sell E-commerce Up-sell Strategize 52

Spiro Technologies

APRIL 21, 2023

Hello and welcome to Make It, Move It, Sell It. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. In particular you’re seeing a lot more facilities or manufacturing plants coming up in Mexico.

Transportation 52

Transportation Manufacturing Territory Education 52

ConversionXL

DECEMBER 3, 2018

I worked with a company that manufactured moisture-resistant flooring adhesive. They wrapped up their entire theory in a pithy, if rarely used, concept. Set up in 2003, the website has a strong network-effect moat that makes it harder for other blogs and publications to compete. It created powerful network effects.

Niche 133

Niche B2B Manufacturing Education 133