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This day in search marketing history: February 10

Search Engine Land

Bing Ads Auction Insights Now Available Globally 2015: Reports showed how your ads competed against other advertisers’ ads on the Yahoo Bing Network. Google To Develop Superfast “Experimental Fiber Network” 2010: Google? Previously, he had been in charge of search products at Google. ” A Paid Search First? Ah, Google FIber!

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This day in search marketing history: February 25

Search Engine Land

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team.

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

An effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy. An aspiring entrant would need to build a network of railways to compete independently. Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I

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This day in search marketing history: January 8

Search Engine Land

2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. 2008: Matsushita Electric Industrial, the company behind Panasonic, said the TVs would enable users to browse and watch YouTube videos from their TVs.

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Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. You’ll find that some potential products are geared more toward niche markets (i.e., The assembly line.

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. That's because it's a social network made specifically for professionals! How on earth does a B2B organization use Pinterest to feed its marketing machine? Social media!

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7 B2B Companies to Admire for Exceptional Visual Content

Hubspot

3) General Electric. This piece of content was perfectly optimized to appeal to the company’s buyer persona -- small business owners who don’t have much time on their hands to evaluate new social networks. What other companies use awesome visuals in their marketing? Share your favorites with us below!

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